Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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The lives of queer Arab-Australian boys and men are vividly inhabited in award-winning poet Omar Sakr’s darkly comic debut novel, set in Western Sydney. Continue reading at The Conversation
[ The Conversation | 2022-02-28 19:12:38 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Coco Mellors' 'Cleopatra and Frankenstein' evokes a rich universe in multiple senses, but it feels engineered for a Netflix adaptation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-04 14:00:54 UTC ]
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Julia May Jonas' "Vladimir" is a thrilling "Lolita" update in which the deliciously wicked narrator is not the male abuser but his wife. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-01 14:00:41 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Hannah McMillan has been promoted to director at Midas amid a string of promotions and new hires at the communications agency. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 04:10:51 UTC ]
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Bloomsbury has acquired Peasants, the "extraordinary" non-fiction work by Dr Maryam Aslany, securing the debut in a hotly contested auction for a six-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 15:25:14 UTC ]
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Broadway actor Kristin Chenoweth explores the joys of adoption, showing kindness, and sharing love in her debut book for kids, 'What Will I Do With My Love Today?' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-26 05:00:00 UTC ]
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Simon & Schuster UK has landed Better the Blood, the "engrossing and exciting" debut thriller by award-winning Māori screenwriter and director Michael Bennett. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 11:17:04 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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I’ve been a debut novelist for more than 500 days but today my status will change with the publication of my second novel, Find Her First. So before I leave my debut days behind me I wanted to take a look back and reflect on what being a first-time author has meant for me, and the huge learning... Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:26:18 UTC ]
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Yellow Kite has secured How to Create Little Happy Learners: Daily Activities for Children, the debut from Sophie David which aims to “promote a love of learning”. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 13:59:28 UTC ]
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Europa Editions UK has acquired Esther Yi's "incredible" debut novel Y/N in a two book pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 12:54:14 UTC ]
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Atlantic Books has acquired Camilla Grudova's Children of Paradise, a "stunning" debut novel exploring the lives of cinema workers and sex. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 06:20:25 UTC ]
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Summersdale has swooped for Swan – Portrait of a Majestic Bird, from Mythical Meanings to the Modern Day, the “majestic" debut book by Dan Keel. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 22:09:57 UTC ]
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At Electric Literature, Diane Cooke speaks to Jessamine Chan about The School for Good Mothers, Chan’s incisive debut novel that revolves around how a young mother’s error lands her in a government reform program and at risk of losing custody of her child. They discuss one of Chan’s main... Continue reading at The Millions
[ The Millions | 2022-01-18 21:30:56 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
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Fourth Estate has triumphed in an 11-publisher auction for Yomi Adegoke’s "entertaining and daring" debut novel. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 11:55:31 UTC ]
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