Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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New Frontier Publishing has signed Jump for the Stars, the debut picture book from TV presenter and model Vogue Williams, illustrated by Tilia Rand-Bell. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 22:35:02 UTC ]
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Juhea Kim's "Beasts of a Little Land" captures the dualities of Korean history but ties up symbols too tightly in the service of grand ambitions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-14 15:00:20 UTC ]
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What happened to the digital media outfit with the green dress? To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2021-12-10 16:36:06 UTC ]
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Independent Publisher Out-Spoken Press has acquired Fran Lock's "arresting" debut essay collection. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 15:58:14 UTC ]
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Little, Brown imprint Atom has netted the debut YA novel from crime writer and Guardian critic Laura Wilson, writing under the name Jamie Costello. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 11:37:41 UTC ]
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The shortlist for the Portico Prize for Literature has been revealed, featuring four debuts as well as titles from Andrew Hagan and Jenn Ashworth. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 04:59:56 UTC ]
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Charo Press is to publish Jeferson Tenório's "forceful and timely" novel The Flipside of Skin, which has just been named the 2021 winner of Brazil's most prestigious literary prize, the Jabuti. Continue reading at The Bookseller
[ The Bookseller | 2021-12-03 03:05:12 UTC ]
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The translation of Deceit by ‘groundbreaking’ author Yuri Felsen, who died in Auschwitz in 1943, is set to come out next MayThe debut novel by Yuri Felsen, an author once regarded as the “Russian Proust” whose work has been forgotten since he died in Auschwitz in 1943, is set to be published in... Continue reading at The Guardian
[ The Guardian | 2021-12-01 14:12:48 UTC ]
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Nosy Crow has landed a "stunning, vibrant" illustrated gift book of ancient Indian fables, retold by poet Nikita Gill in her debut book for younger children, illustrated by Chaaya Prabhat. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 22:50:19 UTC ]
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Presenter Kate Lawler’s "brave and important" debut about motherhood has been snapped up by Seven Dials. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 19:58:31 UTC ]
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Independent press Rough Trade Books has landed Sheena Patel's "imaginative, vital" debut novel I'm a Fan. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 18:13:31 UTC ]
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Canelo has landed a historical fiction saga which navigates the fall out of the Great Sheffield Flood, by debut author Joanne Clague. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 10:12:45 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Usborne has snapped up YA author David Owen’s first foray into middle-grade fiction, billed as “an irresistibly funny, high-octane” adventure series with eco themes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 20:50:48 UTC ]
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Macmillan Children's Publishing Group has swooped for Promise Boys, the debut YA thriller by award-winning filmmaker Nick Brooks, in a seven-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 02:50:43 UTC ]
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Nikki May’s hotly anticipated Wahala and Bonnie Garmus’ Lessons in Chemistry were among the key titles at Doubleday’s spring showcase on 17th November. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 02:13:49 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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In “A Little Hope,” Ethan Joella explores quiet lives in small-town Connecticut. Continue reading at The New York Times
[ The New York Times | 2021-11-16 10:00:03 UTC ]
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