Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
News tagged with:
#united airlines
#mobile experience
#sold programmatically
#sold directly
#single piece
Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#casey mcquiston
#book club
In response to growing book censorship, Simon & Schuster has launched a “Read banned books!” promotion that provides information on challenged titles, in-store displays, and social media materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#challenged titles
News of rights sales from publishers and literary agents today come from England, Norway, Finland, Italy, and Germany. The post Rights Roundup: It Is Still Good To Be Max Seeck appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-17 21:18:39 UTC ]
More news stories like this | News stories tagged with:
#rights roundup
#rights sales
#literary agents
Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#early version
#measurement company
#cross-platform tool
#enable publishers
#single metric
#digital platforms
#nielsen
Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
#translated literature
#book business
#literary festival
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with:
#samba tv
#prime time
#measurement solutions
#nielsen
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen alternatives
#macroeconomic news
#nielsen
The American Booksellers Association is launching a Virtual Children’s Institute on July 13; the daylong digital event includes online education sessions, bookseller idea exchanges, and keynote speeches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#keynote speeches
#bookseller
#american booksellers association
PW, in partnership with Amazon Publishing, presents this panel— scheduled for May 25, 1:30–2:30 p.m. ET, and moderated by Regina Brooks, the founder and president of Serendipity Literary Agency—in which Cin Fabré, Bria Adimora Godley, Danielle Prescod, and Aomawa Shields discuss their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
#black women
#black voices
#regina brooks
#corporate america
#forthcoming books
ZonderKidz will publish U.S. Senate Chaplain Barry Black’s picture book, ‘A Prayer for Our Country: Words to Unite and Inspire Hope,’ on June 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Maia Kobabe’s book “Gender Queer,” about coming out as nonbinary, landed the author at the center of a battle over which books belong in schools, and who gets to make that decision. Continue reading at The New York Times
[ The New York Times | 2022-05-01 23:54:03 UTC ]
More news stories like this | News stories tagged with:
#maia kobabe
#books belong
#banned book
#graphic memoir
Our featured rights deals at the end of the 2022 London Book Fair week include titles from Finland, Italy, Sweden, and more. The post Rights Roundup: After London Book Fair Closes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-08 17:20:46 UTC ]
More news stories like this | News stories tagged with:
#rights roundup
#london book fair
Illustrations are what brings a picture book to life. Check out these titles, which all were their illustrator's debut! Continue reading at Book Riot
[ Book Riot | 2022-04-05 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
Garmus’s novel “Lessons in Chemistry” delivers an assured voice, an indelible heroine and relatable love stories Continue reading at The Washington Post
[ The Washington Post | 2022-04-05 10:00:30 UTC ]
More news stories like this |
Even amid the excitement and pleasure in an in-person staging of Bologna Children's Book Fair, the Ukraine nightmare was never forgotten. The post Rights Roundup: Ukraine’s Andrej Kurkow and ‘Grey Bees’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-25 17:54:43 UTC ]
More news stories like this | News stories tagged with:
#rights roundup
#grey bees
#bologna children
#book fair
#children's book
Bestselling author Ann Voskamp is celebrating belonging, love, and the difference one person can make in her first children’s book, 'Your Brave Song,' which will be released by Tyndale Kids next February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ann voskamp
#bestselling author
His ambitious 1987 novel about the life of Ludwig Wittgenstein and other philosophers was a literary sensation. Continue reading at The Washington Post
[ The Washington Post | 2022-03-11 20:48:27 UTC ]
More news stories like this | News stories tagged with:
#literary sensation
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen