Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
News tagged with:
#united airlines
#mobile experience
#sold programmatically
#sold directly
#single piece
Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#kara welsh
#editorial promotions
Publishing figures defend Stranger Things star’s book, Nineteen Steps, after this week’s publication ignites criticism on social mediaThe publication of Stranger Things star Millie Bobby Brown’s debut novel has reignited a debate over ghostwritten celebrity books.Brown’s Nineteen Steps, inspired... Continue reading at The Guardian
[ The Guardian | 2023-09-14 10:56:45 UTC ]
More news stories like this | News stories tagged with:
#book features
#nineteen steps
#debut novel
Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The R-rated comedy opened to a fifth place showing this weekend, while the comic book movie “Blue Beetle” came in at No. 1. Both were hurt by the actors’ strike. Continue reading at The New York Times
[ The New York Times | 2023-08-20 17:07:08 UTC ]
More news stories like this | News stories tagged with:
#box office
#comic book
The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#real world
With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pending retirement
#viking penguin
#senior editor
Adrian Tomine adapted his graphic novel 'Shortcomings' into a film directed by Randall Park, resulting in an effective, at times transgressive rom-com Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 20:10:33 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
The first three novels in the Marvel Crime line will feature Marvel superheroes in a new light, with authors Lisa Jewell, S.A. Cosby, and Alex Segura slated to pen the first three titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
More news stories like this |
Literary Hub is pleased to reveal the cover for Ours, the debut novel by award-winning poet Philip B. Williams, forthcoming from Viking in February. Here’s a bit about the book from the publisher: In this ingenious, sweeping novel, Phillip B. Williams introduces us to an enigmatic woman named... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-26 14:00:11 UTC ]
More news stories like this | News stories tagged with:
#literary hub
#debut novel
Rioters share the best books they read last quarter, from historical fiction featuring badass lady pirates to essays by disabled parents. Continue reading at Book Riot
[ Book Riot | 2023-07-26 10:37:00 UTC ]
More news stories like this | News stories tagged with:
#historical fiction
Virginia Woolf’s first novel, The Voyage Out, was published in the UK in 1915, after which she wanted to tweak some passages for the printing of the US edition. We know this thanks to the work of unsung hero Simon Cooper, a metadata officer at the University of Sydney, who found Woolf’s own copy... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-24 17:39:46 UTC ]
More news stories like this | News stories tagged with:
#virginia woolf
#debut novel
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with:
#fiscal year
#advertising revenues
#news publisher
Ruth Madievsky, a clinical pharmacist, insists her debut on sisters living dangerously is 'so fictional!' But it also channels her immigrant family's stories. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-06 13:00:43 UTC ]
More news stories like this | News stories tagged with:
#immigrant family
#debut novel
He released an eight-episode documentary entirely via 90-second Reels, and the result is stunning. British botanist James Wong broke into TV in his twenties with the BBC series Grow Your Own Drugs, and although he’s gone on to be an award-winning garden designer and best-selling author of... Continue reading at Fast Company
[ Fast Company | 2023-07-06 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#big hair
#best-selling author
Debut novelist Terah Shelton Harris used to believe some actions were unforgivable. Then her mind was changed by survivors of a church shooting and a friend who was sexually assaulted. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-07-05 15:56:20 UTC ]
More news stories like this | News stories tagged with:
#sexually assaulted
#debut novel
Tom Rachman's 'The Imposters,' about an aging novelist spinning alternate histories, bears faint echoes of his acclaimed debut, 'The Imperfectionists.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-26 13:00:23 UTC ]
More news stories like this | News stories tagged with:
#acclaimed debut
#debut novel
Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#internet companies
#recession looms
#digital media
Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with:
#advertising business
#anticompetitive behavior
#news publisher
#publishing giant
The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with:
#ad platforms
#playing field
#samba tv
#nielsen
Rumors about a Spotify HiFi tier have been around since at least 2017, and the company even announced plans to launch such a feature in 2021 — only to back off the next year. Now, the company may finally be ready to launch a high-fidelity plan (dubbed "Supremium" internally) that would be its... Continue reading at Engadget
[ Engadget | 2023-06-20 12:38:47 UTC ]
More news stories like this | News stories tagged with:
#primary rivals
#apple music
#pricing hasn
#premium plan
#audiobook