Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Rumors about a Spotify HiFi tier have been around since at least 2017, and the company even announced plans to launch such a feature in 2021 — only to back off the next year. Now, the company may finally be ready to launch a high-fidelity plan (dubbed "Supremium" internally) that would be its... Continue reading at Engadget
[ Engadget | 2023-06-20 12:38:47 UTC ]
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The actor’s novel, Deadly Game, features an ex-SAS police officer called Harry who must grapple with neo-Nazis, wealthy Russians and Colombian drug cartelsDeadly Game, the debut novel from Michael Caine, will be published in the UK and US in November, it has been announced.The actor, 90, has... Continue reading at The Guardian
[ The Guardian | 2023-06-07 13:35:48 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Workman Kids' bestselling Indestructibles series has made its first foray into licensing, acquiring the rights to 'Sesame Street' from Sesame Workshop. Six books are set for publication this year and next. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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Rachel Carhart, Colton Bernasol, and Zach Gordon move to new and expended roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-30 04:00:00 UTC ]
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This week on The Maris Review, Rita Chang-Eppig joins Maris Kreizman to discuss Deep as the Sky, Red as the Sea, out May 30 from Bloomsbury. Subscribe and download the episode, wherever you get your podcasts. * Maris Kreizman: Rita, your debut novel is not the typical debut novel that I usually... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-25 12:53:16 UTC ]
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First-time authors Alice Carrière, Tereh Shelton Harris, and Kelsey James will discuss their forthcoming books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Across the country this weekend, independent bookstores once again celebrated Independent Bookstore Day, this year on April 29. Some bookselling scenes began the lead-up to the celebration even earlier, with "passport" promotions that offered customers discounts after visiting a certain number... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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The award, championing small presses with fewer than five staff, was won by The Doloriad – an audaciously original novel set in a post-apocalyptic dystopiaDead Ink Books has won the Republic of Consciousness prize for small presses for Missouri Williams’s “astonishing” debut novel The Doloriad.... Continue reading at The Guardian
[ The Guardian | 2023-04-26 08:35:38 UTC ]
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First-time novelists are joined by two former winners on the diverse list, as the six ‘ambitious and hard-hitting’ contenders are revealed• ‘We were blown away’: how we chose the Women’s prize shortlistThree debut novels will compete against books by two former winners for this year’s Women’s... Continue reading at The Guardian
[ The Guardian | 2023-04-26 06:30:01 UTC ]
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Award launched at London book fair aims to help older authors take the plunge and submit a first workLondon book fair, which concluded earlier this month, always brings with it a flurry of headlines about debut authors signing six-figure publishing deals. Most of these have at least one thing in... Continue reading at The Guardian
[ The Guardian | 2023-04-23 09:00:35 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Today's pre-London Book Fair Rights Roundup features work from the States, Germany, Sweden, Finland, Turkey, Spain, and Australia. The post Rights Roundup: Packing for London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-14 17:31:28 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Bangles singer Susanna Hoffs has written a novel, 'This Bird Has Flown,' about an 'over-the-hill' one-hit wonder finding love — and it kind of rocks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-03 13:00:21 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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