Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Allison & Busby has netted an "explosive" debut novel by former police officer Graham Bartlett. Continue reading at The Bookseller
[ The Bookseller | 2022-01-16 13:20:55 UTC ]
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Faber has acquired The Umbra Tales, a "magical, bold" new middle-grade fantasy series from debut writer and FAB Prize-winner Janelle McCurdy. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 09:33:13 UTC ]
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Priced at $14.99 per month, Harlequin Plus will offer subscribers monthly book bundles, access to an e-book library, and a regularly updated selection of movies and games. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Usborne has triumphed in a seven-way auction for a middle-grade story by debut author G M Linton celebrating family, friendship and being proud of who you are and your heritage. Continue reading at The Bookseller
[ The Bookseller | 2022-01-12 02:12:44 UTC ]
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Jessamine Chan’s “The School for Good Mothers” takes up themes of autonomy and technology in imagining an experimental facility where parents go through mandatory retraining. Continue reading at The New York Times
[ The New York Times | 2022-01-11 17:33:33 UTC ]
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Robinson has signed a deal for “Masterchef” finalist Philli Armitage-Mattin's debut book Taste Kitchen: Asia: Six Flavours to Suit Every Taste. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 02:49:02 UTC ]
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Interviews Victoria Chang’s new collection, Dear Memory, expands the field of the memoir for readers to explore a full-color archive of family photos and historical documents collaged between lines of poetry and letters. It prompts us to ask, with her,... Continue reading at World Literature Today
[ World Literature Today | 2022-01-05 19:50:39 UTC ]
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Fig Tree has scooped the "powerful and beautifully humane" debut novel by Mo Siewcharran Prize-winner Santanu Bhattacharya. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 14:00:25 UTC ]
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Sequioa Nagamatsu discusses his much-awaited debut novel about people living in a future beset by the Arctic Plague. The post Sequoia Nagamatsu’s Dystopian Debut Is a Must-Read for the New Year appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-01-04 21:00:24 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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In “Brown Girls,” Daphne Palasi Andreades breaks a big world into small, meaningful pieces. Continue reading at The New York Times
[ The New York Times | 2022-01-04 10:00:03 UTC ]
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Unless an author is a household name or has a celebrity endorsement, the hardcover fiction list can be elusive for first-timers. Continue reading at The New York Times
[ The New York Times | 2021-12-23 10:00:01 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Dolly Parton will headline the audiobook cast of her debut novel Run Rose Run (Century) along with singer and songwriter Kelsea Ballerini in the role of protégée to Parton’s character. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 02:34:41 UTC ]
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HarperCollins has scooped Why is This Lying Bastard Lying to Me?, an insider account and debut by former BBC political programming editor Rob Burley. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 14:50:05 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Fionnuala Barrett has been promoted to audio publishing director at HarperCollins, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 04:50:59 UTC ]
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New Frontier Publishing has signed Jump for the Stars, the debut picture book from TV presenter and model Vogue Williams, illustrated by Tilia Rand-Bell. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 22:35:02 UTC ]
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Juhea Kim's "Beasts of a Little Land" captures the dualities of Korean history but ties up symbols too tightly in the service of grand ambitions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-14 15:00:20 UTC ]
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