First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week

[ Media Week | 2019-05-31 08:06:09 UTC ]
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Digital growth helps Haynes to half-year profit rise

Car manual publisher Haynes saw group profit before tax boom by almost a quarter (23%) for the six months ending 30th November 2018. Continue reading at The Bookseller

[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales charts #bestseller lists #books show #book market #post china

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #paid media #ad policy

Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service

Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age

[ Advertising Age | 2017-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #stay home #promoted story

French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
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Facebook's Dreaded Headwinds to Ad Growth Aren't Here Yet

Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram announced #ad sales #equivalent period #ad revenue

Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday

[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content studios #display advertising #digital revenue

Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john barnes #digital director #martin ashplant #silver lining #read content #post study

Why The Soft-Sell Approach to Ad Blocking Doesn't Work

It&rsquo;s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don&rsquo;t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #ad-supported publishers #growing problem #soft-sell approach

Why the soft-sell approach to ad blocking doesn’t work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #ad-supported publishers #growing problem #soft-sell approach #work appeared

Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015

Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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Magazine Ad Spend Down In Q1

Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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The state of mobile ad spending in 5 charts

As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend #recent report #mobile usage

Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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Amazon takes half of UK's online retail spend

More than half of Britain’s online retail spend goes to Amazon, working out at £70... Continue reading at The Bookseller

[ The Bookseller | 2014-04-22 00:00:00 UTC ]
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Digital Ad Growth About to Offset Print Decline

News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #online publishers #news websites