Find Cost Efficiency Adapting Printing To Today's Realities: Digital Printing in 2012

The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek

[ AdWeek | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality #menlo park #single day


Advertising Today: A Kinder, Gentler Place?

When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age

[ Advertising Age | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york office #feel comfortable #work hard


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #programmatic buying #adweek magazine


9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #video platform #digital marketing


Banned Books Week Gets a Digital Makeover

An expanded web presence and growing social media audience has increased the visibility of the three-decades old program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Country Spotlight: Malaysia: Digital Segment on the Move

The Malaysian ebook industry is still in the low single digit in terms of market share and international ebook retailers have yet to show signs of setting up shop here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #country spotlight #market share #show signs


Futurebook Digital Census 2015 launches

The Bookseller has launched its annual tracker of the publishing's industry's transformation, the FutureBook Digital Census. The survey, which annually attracts more than 1,000 responses from across the book business, looks at the patterns of digital sales growth and industry views on subjects... Continue reading at The Bookseller

[ The Bookseller | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual tracker #book business #ebook pricing #agency model


How legacy publishers are tackling digital

Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to "divine a whole new path" says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the... Continue reading at Digiday

[ Digiday | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy publishers #digital landscape #forced publishers #forbes media #liz vaccariello #staying relevant


Inside the Hidden Costs of Programmatic

Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age

[ Advertising Age | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital-media companies #ad tech #5% commission


Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #trinity mirror #regional titles #increased focus


A manifesto for the digital writer

In his article, Those magnificent manifestos, The Bookseller editor Philip Jones reviews his call for the FutureBook audience to reflect on five years of digital "to challenge the customs we have begun to adopt." The response is so robust that I've extended our deadline for submissions of... Continue reading at The Bookseller

[ The Bookseller | 2015-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magnificent manifestos #futurebook audience #robust thati #ve extended


2015 Folio: Eddie Digital Award Finalists

Folio's cornerstone awards program is returning to the Folio: Show! Join our team and hundreds of your magazine media peers to celebrate gorgeous design and uncompromising journalism. The post 2015 Folio: Eddie Digital Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uncompromising journalism


BBC digital news operation must be curbed, say newspaper publishers

News Media Association calls on government to implement 10 changes to corporation’s objectives and governance in submission to green paperUK national and regional newspaper publishers have called for the BBC’s digital news operation to be curbed to allow commercial players to flourish at home... Continue reading at The Guardian

[ The Guardian | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #trade body


Fitness Magazine Launches Digital Video Channel SweatTV

Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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What's The Best Comic-Book Adaptation Ever?

The Avengers? The Dark Knight? Weird Science?! Picking a page-to-screen winner isn't easy. But then, neither is CGI.In Fast Company's September issue, we speak with Walking Dead creator Robert Kirkman to hear how he took America's favorite flesh-eating zombies from the pages of comic books to... Continue reading at Fast Company

[ Fast Company | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark knight #weird science #fast company #september issue #comic books #digital devices


Discovery get experimental with virtual reality

Virtual reality may still be closer to science fiction for most people, but don't tell that to Discovery. The company's new eight-person virtual reality unit has gone deep on the tech with videos that show people what it's like to surf, swim with sharks and survive in the wild. Fusion has also... Continue reading at Digiday

[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show people #virtual reality #science fiction #early days


Thoughts on the Digital Market for US Illustrated Books (Part 4)

The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market #print counterparts


Digital Resources Beyond the E-book

E-books are not the only game in town when it comes to digital content used by students in the classroom and school library. Here’s a sampling of new products lauded by educators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital resources #digital content #school library


Finding the Consumer for US Illustrated Books (Part 3)

Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated titles


Channel 4 to adapt Bear Hunt picture book

Channel 4 is set to broadcast a 30-minute animation based on Michael Rosen and Helen Oxenbury’s bestselling picture book We’re Going on a Bear Hunt. The channel’s chief executive officer Jay Hunt and head of drama Piers Wenger commissioined the programme, striking a deal with Walker... Continue reading at The Bookseller

[ The Bookseller | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael rosen #helen oxenbury #bear hunt #walker productions #helen mcaleer #julia posen #executive producers #lupus films