Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
News tagged with:
#brand advertising
#big names
#publishing partners
#annual revenue
In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 14:45:12 UTC ]
More news stories like this | All news stories tagged with:
#publishing giant
#ad revenue
#live episode
In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 12:45:12 UTC ]
More news stories like this | All news stories tagged with:
#publishing giant
#ad revenue
#live episode
#watch live
Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#$1 million
#$10 million
David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
More news stories like this | All news stories tagged with:
#magazine publisher
#associate publisher
#national journal
#government executive
#atlantic media
#capitol hill
#havas media
#human resources
In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-29 22:14:12 UTC ]
More news stories like this | All news stories tagged with:
#publishing giant
#ad revenue
#live episode
Outside of New Zealand and “world literature” classrooms, New Zealand literature is not widely known. Aside from a few big-name writers of the earlier 20th century (think Katherine Mansfield) and a handful of international literary award winners (such as Booker Prize winner Eleanor Catton), the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-29 08:49:21 UTC ]
More news stories like this | All news stories tagged with:
#literary award
#katherine mansfield
The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
More news stories like this | All news stories tagged with:
#printing press
#current trends
#taking place
If it wasn’t already obvious that the media industry was in dire straits before the coronavirus came along, it has become abundantly obvious now. Every day, it seems, news outlets large and small are announcing waves of furloughs, salary cuts, and layoffs for significant numbers of their... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-24 11:57:00 UTC ]
More news stories like this | All news stories tagged with:
#pay cut
#hiring freeze
#limited number
#grocery stores
#widespread panic
Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#editorial strategy
#fan base
#younger generations
#mental health
The Penguin Podcast is moving from a bi-weekly edition to weekly for the next three months in response to the Covid-19 lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 07:58:20 UTC ]
More news stories like this | All news stories tagged with:
#covid-19 lockdown
Vintage Books is prioritising different methods of measuring success during the pandemic, its marketing director Chloe Healy has said. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 20:41:25 UTC ]
More news stories like this |
It’s hard to imagine an industry more poorly prepared for the arrival of a global pandemic than the media business. Even before “coronavirus” became a household word, the industry was already reeling from a series of body blows, most of them delivered by Google and Facebook and their dominance... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-20 11:45:00 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#dark places
#personal essay
#lives depend
#trump administration
On Monday, Joshua A. Bickel, on assignment for the Columbus Dispatch, took a photo that went viral. Bickel was in the Ohio statehouse, where he’d been sent, in the absence of a furloughed colleague, to film a briefing by Mike DeWine, the governor. His photo captured a group of protesters,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-17 12:00:34 UTC ]
More news stories like this | All news stories tagged with:
#enduring appeal
#lost faith
#jason schreier
#national enquirer
#hedge funds
Modern Luxury Media, publisher of more than 40 high-end regional lifestyle magazines, has furloughed a significant number of staffers across the company through at least the end of June as a result of the COVID-19 pandemic. CEO Michael Dickey—who noted that he and other executives are forgoing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-14 18:53:14 UTC ]
More news stories like this | All news stories tagged with:
#taking place
#home delivery
#sales teams
#special edition
#michigan avenue
[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#publishing director
#hearst
Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the... Continue reading at AdWeek
[ AdWeek | 2020-04-07 20:39:10 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#latest publisher
#media landscape
CILIP is postponing the winners' ceremony for the 2020 Carnegie and Kate Greenaway Medals and extending its Shadowing Scheme until October, taking into account the government's advice concerning the ongoing pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 22:58:32 UTC ]
More news stories like this | All news stories tagged with:
#ongoing pandemic
The American Booksellers Association announced that it will postpone Children’s Institute, its annual conference of children’s book publishers, authors, and retailers, until 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#american booksellers association
#children’s book
#book publishers
#annual conference
Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#united nations
#major shift
#significant portion
#sponsorship opportunities
For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing companies
#coronavirus pandemic
#balance sheet
#rich antoniello
#digiday podcast
#global crisis