Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Fresh off a print and digital redesign, The New Republic formally announced a handful of new editors and writers who have joined the team in recent months. Now on the staff as deputy editors are Katie McDonough, the former senior editor at Jezebel who joined the magazine in December, and Jason... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-26 18:39:34 UTC ]
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With the new coronavirus pandemic affecting every part of the book business, now is not a great time to be publishing a book, and many authors with titles scheduled for the coming months might be tempted to a new publication date. But for publishers, moving titles en masse will be tricky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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Bloomsbury has bought London-based academic and non-fiction publisher Zed for £1.75m. Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 03:56:43 UTC ]
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A day after Penguin Random House announced it had withdrawn from the 2020 BookExpo and BookCon, the shows' organizers have moved the dates from May to July. The post BookExpo Moves to July 22 to 26 in New York City: Coronavirus Update appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-19 23:36:11 UTC ]
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Scholastic Corporation has said it expects business in the fourth quarter to be affected by coronavirus-related school closures and it is taking "agressive actions to reduce operating expenses throughout the Company" as a result, including the temporary closure of warehouse and distribution... Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 15:51:43 UTC ]
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In response to the coronavirus outbreak and government advice to socially distance, authors, readers and booksellers are thinking of new, exciting and creative ways to launch their books and keep readers engaged after in-person-events get cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:27:40 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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After two decades as a division of Atlantic Media, GovExec is going independent. Atlantic Media owner David Bradley has sold a controlling stake in Government Executive Media Group (GEMG), a portfolio of media brands serving the public sector, to Growth Catalyst Partners, a Chicago-based... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-17 14:43:03 UTC ]
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In light of the coronavirus outbreak and the government's new advice regarding social distancing, many of the major publishing houses are gearing up to work from home and close their offices. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 05:41:36 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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Our roundup today includes international book business event information from New Zealand, Colombia, Spain, Tunisia, and the United States. The post Coronavirus: Madrid Fair Moves to October; BISG Postpones; Macmillan Works at Home appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 14:32:50 UTC ]
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Like many conferences, this year's TLA annual conference has been canceled due to concerns over the spread of Covid-19. But organizers say they will use the setback as an opportunity to up their virtual programming game, and vow to come back strong in San Antonio next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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Minnesota House Republicans threaten to slash funding to public libraries hosting Drag Queen Story Time. Continue reading at Book Riot
[ Book Riot | 2020-03-12 10:43:18 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Susanne Woods, founder and publisher of needle and sewing crafts publisher Lucky Spool Media, died February 19, 2020, of complications from metastatic breast cancer. She was 47. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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These days, many elegiac poems have an unwelcome resonance — and yet offer solace, too. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 16:00:00 UTC ]
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[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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And then there were two. (And Tulsi Gabbard.) On the last day of 2018, Elizabeth Warren fired the starting gun on the 2020 Democratic primary; yesterday, two days after her poor Super Tuesday returns, she dropped out of the race. After announcing her exit, Warren went outside her house to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-06 12:48:00 UTC ]
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Art publisher Phaidon is relocating its London headquarters to Stratford, joining companies including Sadler’s Wells and the BBC in moving to the East End. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 22:29:59 UTC ]
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