Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it sounded like a warning for publishers and media partners that rely on the platform to reach audiences."We've gotten feedback from our community that public contentposts from businesses, brands and mediais crowding out the personal moments that lead us to connect more with each other," Zuckerberg says in the Facebook post. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 01:53:56 UTC ]
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Phaidon is to publish a "visual autobiography" by Rihanna, a large-format 505-page volume with 1,000 photos, including never before seen images. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 20:06:09 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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DK will publish a tie-in book to accompany the CBeebies series "The Baby Club" next February. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 20:42:37 UTC ]
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Eve Rosen is an aspiring writer. She’s an editorial assistant at a literary imprint, but the office seems far friendlier to WASP-y men than to Jewish women like her. When her boss’s star writer, the longtime New Yorker reporter Henry Gray, invites Eve to spend the summer of 1987 as his research... Continue reading at Electric Literature
[ Electric Literature | 2019-07-09 14:00:32 UTC ]
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Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
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Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
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Though fewer in number, religion and spirituality publishers at BookExpo reported positive meetings as well as the opportunity to promote titles, make new connections, and find inspiration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Zuckerberg and Sandberg will be required to come before Canada's Parliament should they venture to into the country. Continue reading at Stuff
[ Stuff | 2019-05-29 06:41:19 UTC ]
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Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday
[ Digiday | 2019-05-29 04:01:04 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:00:38 UTC ]
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