Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with:
#automated system
#ae networks
#hearst television
#intended audience
For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#brenda white
#managing partner
#big loss
#total revenue
WATERLOO REGION — The former publisher of the Elmira Independent newspaper has been forced to return to Canada and serve out the rest of his sentence after losing an appeal of his conviction for contempt of court. Bob Verdun learned this ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-29 00:00:00 UTC ]
More news stories like this |
The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick dolan
#digital publishers
#long ago
#ad prices
#short period
How the innovative startup Advance Editions is turning book editing into a conversationPublishing is an increasingly crowded field. This summer Paul Kingsnorths The Wake became the first crowdfunded book to make it, via Unbound, on to the Booker longlist. Some publishers are crowdsourcing their... Continue reading at The Guardian
[ The Guardian | 2014-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crowdfunded book
#booker longlist
#swoon reads
#ya imprint
#book deals
#publishing startup
John Mack Carter, one of the industry's most influential magazine editors and the longtime voice of McCall's, Ladies' Home Journal and Good Housekeeping, has died at 86 following a long battle with Parkinson's. Mr. Carter was the only person in publishing history to helm all three titles.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major role
#marie claire
#early 1970s
#made headlines
#american society
Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#book publishing
#lake superior
#lake michigan
#flyover country
The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received... Continue reading at PC World
[ PC World | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#criminal investigations
#billing information
Chicago might be known for its burly swagger,” says the Chicago Tribune literary editor-at-large Elizabeth Taylor, “but it’s also a supportive place” for publishers and other literary folk to do business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary folk
Billing itself as the oldest publisher in the state and the largest historical society press in the country, Minnesota Historical Society Press has been publishing regional titles since 1859, while Wisconsin Historical Society Press has been doing it since 1855. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oldest publisher
Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company plans
#future appeared
#mobile devices
From Eriq La Salle to Dominic Selwood, indie publishers are successfully reaching more readers with the IngramSpark platform, which offers global book distribution and easy-to-use tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ingramspark platform
#indie publishers
The Athens (Ohio) NEWS, a twice-weekly newspaper launched in 1977 by Bruce Mitchell, is being sold to Adams Publishing Group (APG) Media of Ohio LLC, a family owned newspaper company with headquarters in Minnesota. Mitchell and ownership ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-25 00:00:00 UTC ]
More news stories like this |
First Braintree, and now PayPal. Ebay's popular online payment system recently announced that merchants selling digital goods can opt to start accepting Bitcoin payments via PayPal's payment portal, if they're based in North America. That means you may soon be able to pay for non-physical goods... Continue reading at PC World
[ PC World | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#payment method
Name change for Logos; new TV program features Kregel author; Chalice forges partnership with ministry organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Chicago and its suburbs are home to a number of religion publishers, the result of migration patterns, the city’s historic role as a transportation hub and center for printing, and a high concentration of Christian colleges and seminaries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion publishers
Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online retailers
#pushing back
#track users
#target ads
Bill Henderson, founder of Pushcart Press and recipient of the National Book Critics Circle’s Lifetime Achievement Award, tells the story of “an aging man who builds a holy place in his backyard” in his new book. The memoir features bugs, cancer, spiritual wavering, and rocks. Lots of rocks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bill henderson
#pushcart press
Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#downton abbey
#publishing industry
#amazon kindle
#publishing business
NOOK Press team talks about what makes this ebook publishing platform stand out and how authors can best leverage NOOK Press tools and its community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook press
Susan Klebold, whose son Dylan was one of the two boys who killed 12 students and wounded 24 others at his high school in Columbine, Co., in 1999, has sold a memoir to Crown Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crown publishers
#high school