Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

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More Publishers Join Comixology’s DRM-Free Program

Digital comics marketplace Comixology, which launched a DRM-free program in July, announced that a second wave of 14 publishers will now allow their customers to download and store DRM-free copies of comics they have purchased. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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Chinese Publisher Brings Together Translators at New Event

The 1st International Communication Forum on Chinese Culture was held in Qingdao, China on August 24 and 25, bringing together dozens of translators and sinologists from all over the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Wearables Present a Huge Challenge to News Publishers, and That’s a Good Thing

In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired

[ Wired | 2014-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #good thing #online services


College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium

Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Publishers plead with twitchy social visitors to stay

As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with... Continue reading at Digiday

[ Digiday | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers continue #coming back


Amarillo Globe-News Publisher Puts TV, Radio in Crosshairs

Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Johnson Steps Down as Red Wheel/Weiser Publisher

Jan Johnson, who has led the group since November 2000, will become publisher emerita. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnson steps


Publishers' portals look to inform authors

More than 700 authors and 75 agencies have registered for Random House’s Author Portal... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #author portal


Brick Lane focus for publishers

Brick Lane continues to be a home of creativity, with the launch of independent publisher Brick... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Facebook tests vanishing posts

The social network is testing a feature that allows users to set their published posts to be deleted at a specific time. Continue reading at BBC World

[ BBC World | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published posts


Central American Publishers, Writers to Appear at Frankfurt Book Fair

Publishers from Guatemala, Honduras, Nicaragua, and Costa Rica will attend the Frankfurt Book Fair's International Rights Directors Meeting for the first time to showcase regional talent. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa rica


Facebook's 'books that stayed with you' meme: Here are the top picks

Facebook recently revealed some of the books that users picked most often when participating in a meme about what books 'stayed with you.'  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-11 00:00:00 UTC ]
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The Publishing Education of a Jersey Girl

Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing education #boundless energy #skyhorse publishing


Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #swedish retailer #digital book #absolutely perfect #big deal #british tabloid #great idea


Kim Kelleher Named Publisher of Conde Nast's Wired

Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital publisher #sports illustrated #global publisher #print sales #marketing staff #digital counterpart


Short Takes: Religion Publishing News Briefs, Sept. 10, 2014

American Academy of Religion recognizes excellence in scholarship; another big hit for Lysa TerKeurst. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #american academy #big hit #lysa terkeurst


Why Don’t Publishers Fact Check Memoirs More Closely?

Writing for The Atlantic, Kate Newman wonders why memoirs aren't fact-checked more closely and questions whether a lack of resources is really to blame. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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Facebook drops hints that it’s eyeing content recommendation, too

What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-09 00:00:00 UTC ]
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The 100 Books Facebook Users Love

What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic

[ The Atlantic | 2014-09-08 00:00:00 UTC ]
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East African Writers Embrace Self-publishing and Promotion

Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking control