Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location."It's a new tool that allows publishers to sell their ad space directly to advertisers using Facebook's 'people-based' system," said Brian Boland, VP of publisher solutions at Facbeook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
News tagged with: #automated system #ae networks #hearst television #intended audience

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Publishing in Finland: Nina Paavolainen, CEO of Teos

Nina Paavolainen, CEO of Teos Publishing in Finland, highlights some of the company's up-and-coming authors, new titles and Finnish publishing trends ahead of the Frankfurt Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-28 00:00:00 UTC ]
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Widdecombe's self-published 'crime and dancing' tale

Ann Widdecombe has self-published her first detective novel via Amazon's KDP and CreateSpace... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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5 agencies trying their hands at magazine publishing

Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
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How Facebook plays content gatekeeper

For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
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Martin Amis's holocaust 'comedy' fails to find German publisher

The Zone of Interest, set in Auschwitz, is declined by the author's publishers in Germany and France, although alternative French house picks up novel The Zone of Interest reviewedIn the UK, some critics have hailed it as the "best book in 25 years" by one of Britain's greatest living writers.... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fictionalised auschwitz #french publishers #martin amis #sufficiently convincing


Ann Widdecombe's Dancing Detective is debut self-publishing performance

The former MP's first detective novel spins off from a Strictly Come Dancing-esque TV show called Lively Toes Read an extractFeaturing a "conceited brute" of a politician, a professional dancer named Beautella LaReine and a backstage murder on a popular televised dance contest, Ann Widdecombe's... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ann widdecombe #detective fiction #character named


Indian journalists protest at publisher's social media demands

Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube appeared #video strategy #digital publisher


CONTEST: 'Let's Get Lost' With Adi Alsaid

Are you out there getting lost on your own? With friends? If so, we’d love to hear—and see—your travels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, August 27, 2014

Awards and honors for Catholic books and Christian fiction; conferences and trade shows in September and beyond. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Kobo's Aura H20 lets you read in the bath

With Barnes and Noble reduced to borrowing Samsung tablets and Sony giving up altogether, only Kobo stands in the way of Amazon's total ebook domination. Now, the company is hoping to steal a march on its rival by introducing the first waterproof... Continue reading at Engadget

[ Engadget | 2014-08-27 00:00:00 UTC ]
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Turns out traditional publishers do just fine with millennials

Many publications claim to be popular with millennials, but not all publications that do so actually garner a significant Millennial audience. The post Turns out traditional publishers do just fine with millennials appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-27 00:00:00 UTC ]
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Kingstone Publishes Graphic Novel Tie-In for Sony Movie

Kingstone Comics has published the graphic novel version of the film 'The Remaining,' a supernatural thriller that releases in theaters September 5. The graphic novel is already out in digital on ComiXology and in print at retail. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Liberio review: Turn your Google Docs into a published ebook

Now that eBooks have enabled anyone to be a published author, more would-be scribes are submitting their work directly through digital storefronts like Kindle Direct Publishing. Yet even with this radical change in the book industry, the e-publishing process is hardly simple. In fact the... Continue reading at PC World

[ PC World | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google docs #published author #work directly #radical change #book industry


Facebook moves to rid its feed of click bait

Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like... Continue reading at PC World

[ PC World | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social sites #craziest thing #drive traffic #gathering feedback


One weird trick -- Facebook to clear newsfeeds of click-bait headlines

Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article --... Continue reading at Betanews

[ Betanews | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lure readers #magazine websites


Publishing Pay Rose 2.8% in 2013

The average pay raise for publishing employees in 2013 was 2.8%, according to PW’s just-concluded salary survey. The percentage increase last year was the same as in 2012, when the survey also found that pay had risen by 2.8%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Facebook’s war on click-bait risks collateral damage

Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-26 00:00:00 UTC ]
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Steve Laube: Agent + Publisher

In his long history in Christian publishing, Steve Laube has played many roles--bookseller, editor, literary agent. Now he adds publisher to that resume, joining what seems to be an emerging trend among agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long history #christian publishing #literary agent


Florida university lets students buy titles for its ebook-only library

It's not uncommon for libraries to offer ebooks in addition to dead-tree copies, but the newly opened Florida Polytechnic University takes its digital tome offerings a lot more seriously. The institution has decided to completely forego stocking its... Continue reading at Engadget

[ Engadget | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer ebooks