Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this year.Facebook is asking brands for $100,000, down from at least $250,000, to participate in the tightly controlled, guaranteed quality video marketplace, according to advertisers familiar with the program. The commercials appear in Facebook Watch, the year-old video service that features shows like "Ball in the Family," a reality show about the basketball-playing Ball brothers. There are also shows from publishers and TV studios, and Facebook splits ad revenue with them.Now, advertisers can buy ad space directly from Facebook, not through the programmatic, automated self-service platform, and that way it can place ads in videos it has reviewed. Facebook calls the new offering "in-stream reserve buying," and it's a rival ad product to Google Preferred, a similar program that commits to only run ads in the top videos on Google and YouTube. Facebook also now allows brands to buy ads in individual Watch shows, and pick categories of videos to sponsor like sports, . Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers assess the challenges and opportunities in video. The post Digiday Research: YouTube and Facebook are where the action is in video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek
[ AdWeek | 2017-05-22 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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Authorities in several states were on the lookout Monday for a man police say shot a Cleveland retiree collecting aluminum cans and then posted video of the apparently random killing on Facebook. "He could be nearby. He could be far away or anywhere in between," FBI agent Stephen Anthony said on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-18 00:00:00 UTC ]
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An Ohio man claimed to be angry at a woman when he shot and killed an elderly passerby Sunday afternoon and posted video of the killing on Facebook. Police urged the suspect to turn himself in, but he remained on the loose into the night. Law enforcement officials identified the suspect as Steve... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-17 00:00:00 UTC ]
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Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek
[ AdWeek | 2017-04-11 00:00:00 UTC ]
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Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-04 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
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Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
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Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
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