Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
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Written By: Lisa Campbell and Benedicte Page Publication Date: Fri, 16/09/2011 - 08:40 Waterstone's has floated the idea of introducing differential book pricing across stores in the UK in its discussions with some publishers. The chain is considering marketing books at different prices across... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Written By: Benedicte Page and Lisa Campbell Publication Date: Thu, 15/09/2011 - 09:51 Publishers are being kept waiting for the conclusion of the Office of Fair Trading's investigation into ebook prices, begun at the start of this year, with the OFT now in the process of assessing all the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Even as readers grow more comfortable with digital books, some continue to question why so many of the most popular new ebooks are priced so high. Continue reading at AllThingsD
[ AllThingsD | 2011-09-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 15:50 John Wiley & Sons has reported revenue growth of 5% for its first quarter fiscal year 2012 results, up to $430m (£267.5m) from $408m, on the same period last year. Revenue for its professional and trade division grew... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World
[ PC World | 2011-09-08 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Written By: Graeme Neill and Lisa Campbell Publication Date: Wed, 31/08/2011 - 10:27 Waterstone's is bringing its iconic 3 for 2 offer to an end, with plans to implement money-off deals across individual books. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Written By: Lisa Campbell, Graeme Neill and Charlotte Williams Publication Date: Wed, 31/08/2011 - 18:15 Publishers and trade figures have broadly reacted positively towards the scrapping of Waterstones 3-for-2 promotion. As The Bookseller revealed earlier today [31st August], the offer is... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Despite the decline of paper product use among publishers, prices for paper havent fallen the way many hoped they would. Some say that this is the result of demand meeting supply, while others think pricing is about to change for the publishers benefit. Terry Choate, president of Making... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 12/08/2011 - 08:22 Supporters of New Cross library have claimed the council is demanding £24,000 in annual rent to reopen the library. It is due to reopen tomorrow (13th August) as New Cross People's Library, in a trial venture run by local... Continue reading at The Bookseller
[ The Bookseller | 2011-08-12 00:00:00 UTC ]
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A class-action lawsuit accuses Apple of working with publishers to raise the cost of ebooks. Continue reading at PC World
[ PC World | 2011-08-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 11/08/2011 - 09:10 HarperCollins ebook sales now comprise 11% of its total revenue, the company has said following parent NewsCorp's latest results. As has now become customary, figures for HarperCollins were not stripped out. There was no... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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