Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager Abhishek Bapna explained that the social network's News Feed... Continue reading at 'AdWeek'
[ AdWeek | 2017-12-15 00:00:00 UTC ]
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Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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Hours after the Washington Post published a video of Donald Trump in 2005 stating, among other things, that "And when you're a star, they let you do it...You can do anything. Grab them by the p---y," the candidate issued a video response that went ou... Continue reading at Engadget
[ Engadget | 2016-10-08 00:00:00 UTC ]
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Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
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Facebook's algorithm can giveth as well as taketh away, which has some publishers reconsidering its relationship to the platform. Slate, for one, is now measuring itself by a set of reader loyalty metrics as a way to prove its distinctiveness to advertisers. So far this year, the number of... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday
[ Digiday | 2016-09-24 00:00:00 UTC ]
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The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
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The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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Facebook will make changes to its news feed rankings, highlighting posts from friends and family over those from publishers and brand pages that users have "liked". Continue reading at Stuff
[ Stuff | 2016-06-30 00:00:00 UTC ]
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Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
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Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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The Economist has been experimenting with Facebook Live since January and, along the way, is trying to figure out how to translate its polished journalistic brand to the raw format. The publisher is still looking for that balance between "scrappy and slick," said deputy community editor Adam... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Cinemax's upcoming show Outcast will debut on Facebook Live in Europe and Africa tonight. Outcast is an adaptation of The Walking Dead creator Robert Kirkman's comic book series of the same name. Dealing with the supernatural and demonic possession,... Continue reading at Engadget
[ Engadget | 2016-05-20 00:00:00 UTC ]
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