Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Inaugural First Translation Prize shortlist revealed

The Translators' Association First Translation Prize, set up by writer and translator Daniel Hahn, has revealed its inaugural shortlist. Continue reading at The Bookseller

[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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How Facebook’s feed purge could expose publishers to fraud

With Facebook deprioritizing publishers in its news feed, some publishers may turn to traffic resellers to make up for the clicks they’ve lost. The post How Facebook’s feed purge could expose publishers to fraud appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve lost #feed purge


The Rundown: Publishing in a post-Facebook world

In this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes. The post The Rundown: Publishing in a post-Facebook world appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-17 00:00:00 UTC ]
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Facebook’s News Feed Bombshell Shouldn’t Have Caught Anyone Off Guard

If Facebook's announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn't have. A source at the social network even said, "We've been openly discussing... Continue reading at AdWeek

[ AdWeek | 2018-01-17 00:00:00 UTC ]
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‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-17 00:00:00 UTC ]
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PBS Reveals Authors, Stars On ‘The Great American Read’

The Great American Read, a PBS-produced documentary series on reading in American culture that will debut in the spring, announced the authors, media celebrities and literary experts that are taking part in the program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking part #american culture


Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #apple news


Facebook’s news feed change won’t help social media addiction | Eleni Stefanou

Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian

[ The Guardian | 2018-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business model


‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape

Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-15 00:00:00 UTC ]
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Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change

Before Facebook announced its news feed changes, many publishers were working to minimize their dependence on the platform's referral traffic. The post Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-14 00:00:00 UTC ]
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‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge

Publishers had plenty of warning that the Great Facebook News Feed Purge was coming. That doesn’t make it any less painful for many. The post ‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-13 00:00:00 UTC ]
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BuzzFeed Responds Perfectly to Facebook's Changes

BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age

[ Advertising Age | 2018-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #direct relationship #buying ads #digital publisher #reach people #mobile app


Facebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music Publishing

Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and... Continue reading at AdWeek

[ AdWeek | 2018-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook head #music publishers #facebook announced #menlo park


WI13: Authors and Books to Watch

A selection of notable adult and children’s authors to meet at the institute, whose books are due out between now and the end of 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #notable adult


Facebook will focus on friends over publishers in the News Feed

Facebook just announced that it will make sweeping changes to the News Feed, the primary place where users find content on the social network. Over the next few months, users will see "more from your friends, family and groups" and " less public cont... Continue reading at Engadget

[ Engadget | 2018-01-12 00:00:00 UTC ]
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Friday Wake-Up Call: Facebook Deals a Blow to Publishers, and Marriott Gets Punished For a Gaffe

GaffeChinese authorities are punishing a foreign brand -- Marriott International -- by shutting down its China website and app for a week. What happened?Marriott's wording on a customer survey upset the powers that be. In a user survey, the hotel chain "listed Tibet, Hong Kong, Macao and Taiwan... Continue reading at Advertising Age

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hong kong #hotel chain


Facebook shares tumble after changes to its News Feed that could shrink ad revenue

Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
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‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed

Publishers that have been briefed by Facebook believe this latest move would be a dramatic step in the direction of reducing publishers’ presence in the news feed. The post ‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-12 00:00:00 UTC ]
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‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers

Brown said that because posts from friends will be weighted most heavily, people are likely to see less content from publishers, brands and celebrities. The post ‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers appeared first on... Continue reading at Digiday

[ Digiday | 2018-01-12 00:00:00 UTC ]
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Facebook Will Show You Fewer Posts From Brands and Publishers, and More Baby Photos

Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reach audiences #media partners #thursday evening #video posts #media companies