Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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'Exceptional' and 'diverse' Young Writer of the Year Award shortlist revealed

Five authors are in the running for The Sunday Times / Peters Fraser + Dunlop Young Writer of the Year Award, after judges made the "rare exception" to increase the prize's usual shortlist from four to five in wake of the "incomparable strength" of this year’s list of submissions. Continue reading at The Bookseller

[ The Bookseller | 2017-10-31 00:00:00 UTC ]
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Facebook announces new ad transparency before Russia hearing

Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increase transparency #facebook announces


Bookselling Britain report reveals retailers’ challenges

Bricks-and-mortar booksellers have an extra weapon in their arsenal when it comes to persuading the UK government of the importance of addressing the “unfair” playing field on which they and rival online retailer Amazon operate, after a report released today by the Centre for Economics &... Continue reading at The Bookseller

[ The Bookseller | 2017-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk government #bricks-and-mortar booksellers


Cambridge Analytica used data from Facebook and Politico to help Trump

Speech by company executive contradicts denial by Trump campaign that claimed the company used its own data and Facebook data to help the campaignCambridge Analytica used its own database and voter information collected from Facebook and news publishers in its effort to help elect Donald Trump,... Continue reading at The Guardian

[ The Guardian | 2017-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brexit vote #news publishers #cambridge analytica #trump campaign


Facebook launches dedicated used car Marketplace section, complete with Kelley Blue Book pricing

Facebook Marketplace has been with us for a little while now, giving users of the social network a handy place to buy and sell goods in the same place they chat with friends and post holiday photos. The company today announced a series of changes designed to make it easier to buy cars through... Continue reading at Betanews

[ Betanews | 2017-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving users


Campaign to watch: The Quantum Astrologer's Handbook by Michael Brooks

Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook. Continue reading at The Bookseller

[ The Bookseller | 2017-10-25 00:00:00 UTC ]
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Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test

Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek

[ AdWeek | 2017-10-24 00:00:00 UTC ]
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Your Tuesday Wake-Up Call: Amazon Feels the Love. And Facebook Just Gave Publishers the Jitters

$10 millionCalifornia billionaire Tom Steyer is waging a $10 million campaign to convince lawmakers to impeach President Trump. His video ad is to-the-point: He calls Trump "a clear and present danger who is mentally unstable and armed with nuclear weapons." Money says his commercials have run... Continue reading at Advertising Age

[ Advertising Age | 2017-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #opinion piece #present danger


Facebook Tests a News Feed Without Posts From Publishers

Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age

[ Advertising Age | 2017-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-mailed statement #dedicated space #separate feeds #sponsored post


Facebook offers (some) clarification about newsfeed changes amid panic from page owners

Changes to the Facebook newsfeed are generally somewhat controversial, not least because many people wish Facebook would just stop buggering around and leave things as they are for a while. But the latest change that's being tested has some people -- page owners and publishers in particular --... Continue reading at Betanews

[ Betanews | 2017-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest change #page owners #facebook offers


Early 2017 Digital Census results revealed

Print and ebook sales are on the rise, while audiobook sales are seeing rapid growth despite being largely untapped by most publishers, according to early results from The Bookseller’s Digital Census, the annual tracker of the digital transformation run annually ahead of the FutureBook Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #futurebook conference #annual tracker #digital census #early results #rapid growth #audiobook sales #ebook sales


Do’s and Don’ts: Facebook Releases News Feed Publisher Guidelines

Facebook Tuesday unveiled its News Feed Publisher Guidelines, a set of best practices. Head of News Feed Adam Mosseri announced the release in a Newsroom post, writing, "We launched the Facebook Journalism Project to collaborate with the news industry in support of an informed community. A... Continue reading at AdWeek

[ AdWeek | 2017-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve heard #news industry #newsroom post


Facebook's new media guidelines are focused on stopping fake news

Facebook came under fire after it admitted that it published 3,000 Russian-linked advertisements designed to influence the US Presidential Election. Those ads pointed to Pages that trafficked in fake news, which has been one of the social network's b... Continue reading at Engadget

[ Engadget | 2017-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fake news #presidential election


‘Facebook has been a disaster for us’: Candid thoughts of European publishers

Attendees at the Digiday Publishing Summit Europe expressed unhappiness with Facebook and worry about coming enforcement of the GDPR. The post ‘Facebook has been a disaster for us’: Candid thoughts of European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-24 00:00:00 UTC ]
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Facebook moving non-promoted posts out of news feed in trial

New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers... Continue reading at The Guardian

[ The Guardian | 2017-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #original content #major change #organic reach


College student says classmate used Facebook post to falsely accuse him of rape

A man who says he was defamed on Facebook by a fellow college student filed a lawsuit Friday against the woman in Los Angeles, alleging she falsely accused him of raping her. The plaintiff in the Los Angeles Superior Court lawsuit is identified only as John Doe and the defendant as Jane Roe. He... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-10-21 00:00:00 UTC ]
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Facebook Gives Publishers Paywall for Instant Articles

Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The... Continue reading at Advertising Age

[ Advertising Age | 2017-10-20 00:00:00 UTC ]
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Facebook and 10 Publishers Are Testing Subscriptions Within Instant Articles

The idea of subscriptions in Facebook's Instant Articles has been bandied about for quite some time, and an official test is finally underway. Head of news partnerships Campbell Brown, head of news product Alex Hardiman and product manager Sameera Salari announced in a Facebook Media blog post... Continue reading at AdWeek

[ AdWeek | 2017-10-19 00:00:00 UTC ]
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Publishers are caught in the crossfire of the Facebook-Apple fracas

A long-awaited test to let publishers sell subscriptions through Facebook has been complicated by Apple. The post Publishers are caught in the crossfire of the Facebook-Apple fracas appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-19 00:00:00 UTC ]
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Pullman reveals ill health delayed La Belle Sauvage

Philip Pullman has revealed ill health delayed his writing of the much-anticipated La Belle Sauvage, released today (Thursday 19th October). He also said The Book of Dust trilogy was “darker” than His Dark Materials because he feels “more cynical and closer to despair” than he did 22 years ago. Continue reading at The Bookseller

[ The Bookseller | 2017-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dark materials #dust trilogy #philip pullman