Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Facebook wants to know: is it good or bad? You tell us …

The site is polling users about how they perceive it but declining to publish the results. Answer these survey questions and let us know your thoughtsIs Facebook having an existential crisis? The company has been asking users a stream of questions that indicate some wear and tear in the... Continue reading at The Guardian

[ The Guardian | 2017-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tough time #existential crisis


Obama tried to give Mark Zuckerberg a wake-up call over fake news on Facebook

Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key role #fake news


‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drive revenue #black hole #commerce-focused publishers


Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Facebook gives, but continues to take more from publishers

Publishers have to scramble to keep up on Facebook, while the platform sends very little revenue in return. The post Facebook gives, but continues to take more from publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-20 00:00:00 UTC ]
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‘Facebook is the engine’: Overheard at Digiday Moguls

Over three days in Miami Beach, top publishing executives weighed in on Facebook video, user experience challenges and platform publishing. The post ‘Facebook is the engine’: Overheard at Digiday Moguls appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #platform publishing #post facebook #facebook video


Ahead of Frankfurt: Michael Healy on World Copyright Issues Publishers Need to Watch

'Copyright has come to be seen by many outside our industry as an inhibitor to creativity,' writes Michael Healy ahead of a session at Frankfurt Book Fair. The post Ahead of Frankfurt: Michael Healy on World Copyright Issues Publishers Need to Watch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
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Campaign to watch: Supersaurs

Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre). Continue reading at The Bookseller

[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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Dragon's Cressida Cowell reveals a new world of magic

How To Train Your Dragon author Cressida Cowell tours the South Downs which inspired her new book series. Continue reading at BBC World

[ BBC World | 2017-09-18 00:00:00 UTC ]
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Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek

[ AdWeek | 2017-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #page composer #graph api #non-publisher pages #facebook announced


Sarah Perry reveals 'even more ambitious' next novel

Serpent’s Tail has acquired Melmoth, the new novel from Sarah Perry, author of 2016 British Book Awards' Book of the Year The Essex Serpent (Serpent's Tail). Continue reading at The Bookseller

[ The Bookseller | 2017-09-15 00:00:00 UTC ]
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Facebook Live API Updates Shoot for Professional-Quality Videos

Facebook introduced two updates to its Facebook Live API (application-programming interface) aimed at enabling publishers and developers to create professional-quality live video. The two updates being introduced Wednesday are automated encoder configuration and frame-accurate start times.... Continue reading at AdWeek

[ AdWeek | 2017-09-13 00:00:00 UTC ]
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Facebook removes Instant Articles from Messenger

Facebook's self-hosted Instant Articles have been dropped from Facebook Messenger. The faster-loading, mobile-optimized versions of articles will still be available in the main Facebook app, just not in the company's messaging tool. While Facebook launched Instant Articles promising much,... Continue reading at Betanews

[ Betanews | 2017-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook messenger


Wave Goodbye to Facebook Instant Articles on Messenger

Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger. The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying... Continue reading at AdWeek

[ AdWeek | 2017-09-12 00:00:00 UTC ]
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Just how partisan is Facebook's fake news? We tested it

It was only a few minutes after my imaginary Trump supporter “Todd White” began exploring Facebook that he learned filmmaker Michael Moore was staging a coup d’etat against president-elect Donald Trump. Todd also learned that Trump won the popular vote. And that there were people paid to protest... Continue reading at PC World

[ PC World | 2017-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hillary clinton #published posts #popular vote


PW Star Watch 2017 Superstar: Gabriella Page-Fort

Gabriella Page-Fort, editorial director at AmazonCrossing, was named PW Star Watch Superstar at a party at New York's Tao Downtown nightclub last night. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-07 00:00:00 UTC ]
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'Right hand man' pens 'thoroughly revealing portrait' of Murdoch

Scribe UK is to publish The Bootle Boy: An Untidy Life in News by Les Hinton, Rupert Murdoch’s right-hand man for over five decades. Continue reading at The Bookseller

[ The Bookseller | 2017-09-07 00:00:00 UTC ]
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Facebook offers millions to music industry to avert copyright crisis

Facebook is said to be offering hundreds of millions of dollars to music publishers and record labels to avoid having to take down user-generated videos that feature copyrighted music. Bloomberg cites "people familiar with the matter" as saying Facebook's payments will allow for the legal use of... Continue reading at Betanews

[ Betanews | 2017-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people familiar #record labels #music publishers #music industry


In Video Play, Facebook Offers Hundreds of Millions for Music Rights

Facebook is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, according to people familiar with the matter.The posting and viewing of video on Facebook has exploded in recent... Continue reading at Advertising Age

[ Advertising Age | 2017-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rights holders


Read Barack Obama’s heartfelt Facebook denouncement of Trump’s DACA decision

Barack Obama published a Facebook post calling the White house out on its decision to rescind the Deferred Actions for Childhood Arrivals (DACA) Act. “To target these young people is wrong–because they have done nothing wrong,” Obama writes. “It is self-defeating–because they want to start new... Continue reading at Fast Company

[ Fast Company | 2017-09-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #white house