Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis and PopSugar, to post advertorial content they create with brands for their own properties. The rules apply to its new live video product and Instant Articles, which are the fast-loading multimedia posts that Facebook hosts, and all other post formats. The post Facebook opens the door to branded content from top publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February. The post Digiday Research: Chasing revenue, news publishers are producing more evergreen content appeared first on... Continue reading at Digiday
[ Digiday | 2019-03-04 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age
[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age
[ Advertising Age | 2019-02-25 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-14 00:00:00 UTC ]
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When Facebook's Campbell Brown addressed an auditorium full of magazine executives in New York Tuesday, she did not mince words: The social network is not here to save their businesses.Facebook's head of global news partnerships was addressing an audience of print media professionals at the... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Independent bookseller Topping & Company will open a new bookshop in central Edinburgh in 2019, with the Topping family saying the shop will be “the largest independent bookshop to open in the country for decades”. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Mark Zuckerberg talked about creating an independent body that would oversee Facebook's content decisions, and now that plan is taking shape. The social site has published a draft charter for an oversight board that would handle appeals for content... Continue reading at Engadget
[ Engadget | 2019-01-29 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Facebook announced over $30 million in grants to organizations trying to help local news publishers. The post Facebook is funding more programs catering to local news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-15 00:00:00 UTC ]
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Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers. The post ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at AdWeek
[ AdWeek | 2018-12-28 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Author Pablo Ignacio Taibo II has taken over as director of Fondo de Cultura Económica, Mexico’s large state-owned publishing house. He is seen as a political radical and a controversial choice to lead the publisher Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-04 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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