Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis and PopSugar, to post advertorial content they create with brands for their own properties. The rules apply to its new live video product and Instant Articles, which are the fast-loading multimedia posts that Facebook hosts, and all other post formats. The post Facebook opens the door to branded content from top publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-08 00:00:00 UTC ]
News tagged with:
#rules apply
#facebook opens
#branded content
#post ads
#media outlets
The world’s largest publisher did it again in 2019, with revenue of $5.64 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publisher
#largest publisher
Saying that a new coronavirus lockdown could mean 'cultural isolation for readers,' France's book industry asks for a special exception. The post French Publishers’ Appeal to Government: Leave Our Bookstores Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-28 16:38:45 UTC ]
More news stories like this | News stories tagged with:
#french publishers
#bookstores open
#coronavirus lockdown
#book industry
Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
More news stories like this | News stories tagged with:
#frankfurt appeared
#brazilian publishers
#online events
#frankfurter buchmesse
An open letter expressing “love and solidarity for the trans and non-binary community”, spearheaded by authors Kiran Millwood Hargrave and Daisy Johnson, has garnered support from more than 200 writers, including Malorie Blackman, Jeanette Winterson and Joanne Harris. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 14:25:47 UTC ]
More news stories like this | News stories tagged with:
#show solidarity
The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
More news stories like this | News stories tagged with:
#coronavirus impact
#publishers open
#publishing industry
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media
Being a book publisher comes with a set of tough moral responsibilities. You provide livelihoods for authors and booksellers, your hiring decisions can greatly influence how UK culture is shaped, and you’re also a company with a duty of care towards your staff. Sometimes these duties come into... Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 03:23:48 UTC ]
More news stories like this | News stories tagged with:
#free speech
#open letter
#jk rowling
#book -
#children’s book
#book publisher
The protest movement sweeping the world since the killing of George Floyd in Minneapolis has forced an international soul searching to understand the pervasive racial inequalities that haunt most sectors of our society. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 17:05:27 UTC ]
More news stories like this | News stories tagged with:
#open letter
#uk publishing
#black writers
#george floyd
I have to start by admitting that when I began writing this letter last week, I was boiling mad and ready to take everyone on. Now, in its tenth or twentieth draft (I don’t know which) I’m still boiling mad, but most of your gaslighting social media posts that sent me over the edge have gone, so... Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 12:34:21 UTC ]
More news stories like this | News stories tagged with:
#publishing people
#open letter
#began writing
#hostile environment
#black authors
Having caught its stride in 2019, Ukraine's book market now is weathering the pandemic—and opening a new translation grant for rights buyers. The post Ukraine Opens New Rights Support Grants for International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 13:09:08 UTC ]
More news stories like this | News stories tagged with:
#international publishers
#translation grant
#rights buyers
#book market
Aspiring writers and directors now have a rare chance to impress producers and publishers with time on their handsCameras have stopped rolling, book launches are postponed and actors are all “resting”. It looks as if nothing is moving in the world of entertainment and storytelling, yet from... Continue reading at The Guardian
[ The Guardian | 2020-04-18 13:05:09 UTC ]
More news stories like this | News stories tagged with:
#opening doors
#aspiring writers
#rare chance
#book launches
#production companies
#literary agent
#publishing houses
Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with:
#bad news
#digital publisher
The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with:
#supply chains
#digital content
Chicago authors are spotlighting the unique plight of two local indies that both closed to walk-in traffic on March 16: one bookstore that was only officially open for one day, and another that had changed ownership two weeks earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie bookstores
#officially open
#weeks earlier
#bookstore
Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
More news stories like this | News stories tagged with:
#post coronavirus
#scholarly publishers
#publishers make
With an emphasis on current affairs and diversity, the 2020 BookFest outreach program of Frankfurter Buchmesse is open for submissions. The post Frankfurter Buchmesse’s 2020 BookFest: Open for Publishers’ Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-02 06:05:40 UTC ]
More news stories like this | News stories tagged with:
#submissions appeared
#current affairs
#frankfurter buchmesse
Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-19 18:55:53 UTC ]
More news stories like this | News stories tagged with:
#top executives
#company deals
#largest shareholder
Previously available to students from any historic black college and university, the paid student internship program has been expanded to include minority juniors and seniors attending any college in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-13 05:00:00 UTC ]
More news stories like this |
Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge fund known for cutting newsroom jobs, and navigates the ongoing shift to online media Continue reading at ABC News
[ ABC News | 2020-02-03 23:48:57 UTC ]
More news stories like this | News stories tagged with:
#top executives
#company deals
#largest shareholder
#hedge fund
#online media
Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with:
#finding success
#branded content
#display advertising
#ad blockers
#bonnier