Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis and PopSugar, to post advertorial content they create with brands for their own properties. The rules apply to its new live video product and Instant Articles, which are the fast-loading multimedia posts that Facebook hosts, and all other post formats. The post Facebook opens the door to branded content from top publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-08 00:00:00 UTC ]
News tagged with: #rules apply #facebook opens #branded content #post ads #media outlets

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As Abu Dhabi International Book Fair Opens, Publishers’ Stand Fees Are Waived

''Reflecting the value of generosity,' the book fair's administration announces an opening-day break for participating publishers. The post As Abu Dhabi International Book Fair Opens, Publishers’ Stand Fees Are Waived appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-23 04:10:05 UTC ]
More news stories like this | News stories tagged with: #participating publishers #stand fees #book fair

Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
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Booksellers in England and Wales rejoice as doors are thrown open to customers

A number of booksellers from across England and Wales have reported an ‘amazing’ spell of trading after being allowed to reopen again to customers this week. Continue reading at The Bookseller

[ The Bookseller | 2021-04-18 00:30:12 UTC ]
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A Gallimard Editor Opens a New Publishing House in Marseille

Planning to publish up to 20 books per year, Marie-Pierre Gracedieu leaves Paris to establish a new press called Le Bruit du Monde. The post A Gallimard Editor Opens a New Publishing House in Marseille appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-24 06:26:45 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
More news stories like this | News stories tagged with: #australian content #legislation passed #australian government #news corp

Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Australia's standoff with Facebook has lessons for Canada, publisher says

Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC

[ CBC | 2021-02-25 20:47:52 UTC ]
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The UK’s IPG Opens Registration for its International Publishing Forum

The UK's Independent Publishers Guild is holding two days of informational and networking events in March at its International Publishing Forum. The post The UK’s IPG Opens Registration for its International Publishing Forum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-23 14:51:48 UTC ]
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Orion partners with Open Door to find narrator for Capes debut

Orion Fiction has partnered with Open Door to find the voice of the unabridged audio edition for Kirsty Capes’ debut novel, Careless. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 17:16:14 UTC ]
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West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
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Open letter calls for publishing boycott of Trump administration memoirs

More than 500 book industry professionals have added their names to a call for publishers not to sign up veterans of the departing president’s governmentFive-hundred American authors and literary professionals have signed a letter calling on US publishers not to sign book deals with members of... Continue reading at The Guardian

[ The Guardian | 2021-01-19 16:25:50 UTC ]
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Read an open letter from publishing professionals condemning Trump enablers’ book deals.

As you may remember, about a week ago, Senator Josh Hawley challenged the results of the election, encouraged the storming of the Capitol, and then complained about Simon & Schuster canceling his book deal, calling the publisher’s decision “Orwellian” (how?) and “a direct assault on the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-19 16:20:57 UTC ]
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Puffin to publish 'eye-opening' true story of growing up with autism

Puffin has announced it is publishing A Different Sort of Normal, written and illustrated by debut talent Abigail Balfe – the true story of one girl's journey growing up with autism. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 08:28:31 UTC ]
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Wiley Buys Open Access Publisher for $298 Million

John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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A Year of Scandals and Self-Questioning for France’s Top Publishers

The release of “Consent” put France’s literary establishment under a harsh spotlight. The publishing industry is grappling with a nation that it resembles less and less. Continue reading at The New York Times

[ The New York Times | 2021-01-03 16:49:48 UTC ]
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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:17 UTC ]
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Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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