Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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Meerkat is reducing its dependency on Twitter by integrating address books and letting users post live video streams to Facebook.Installing the updated app now brings up an option to enter your phone number and give Meerkat access to your address book, so it can find other people who are using... Continue reading at PC World
[ PC World | 2015-05-04 00:00:00 UTC ]
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In Romania, online sales now account for 20% of the $110 million book market, with interest in ebooks and English-language titles also on the rise. The post Romania’s Online, English Book Sales on the Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-01 00:00:00 UTC ]
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Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Google, Facebook, Twitter and any other social platform you care to name would at one time have gone to the corporate stake to defend the idea that they are not publishers or actively engaged in acts of journalism. Things are changing rapidly. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-30 00:00:00 UTC ]
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Satanic Verses author refuses to back down after being accused of using ‘McCarthy era’ language in attack on six writers who withdrew from PEN gala over award to satirical magazineSalman Rushdie and Francine Prose have clashed publicly on Facebook over Charlie Hebdo, with the author of The... Continue reading at The Guardian
[ The Guardian | 2015-04-30 00:00:00 UTC ]
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The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
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Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight. The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
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Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as... Continue reading at Digiday
[ Digiday | 2015-04-29 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Zoe Sugg’s sequel to her record-breaking debut Girl Online will be written without the help of an editorial consultant, but with her editor insteadYouTube star turned author Zoe Sugg (AKA Zoella) says she is writing the sequel to her record busting debut novel Girl Online without the help of... Continue reading at The Guardian
[ The Guardian | 2015-04-27 00:00:00 UTC ]
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When disaster strikes, technology can often be put to good use. Following the devastating earthquake that struck Nepal this week, Google and Facebook are among the companies helping those in the area, as well as people looking for friends and relatives. Google's People Finder does very much what... Continue reading at Betanews
[ Betanews | 2015-04-26 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek
[ AdWeek | 2015-04-22 00:00:00 UTC ]
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On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at AdWeek
[ AdWeek | 2015-04-20 00:00:00 UTC ]
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167 titles have been submitted in for this year’s selection process of the German Book Prize 2015. The jury will announce the shortlist in August 2015. The post German Book Prize 2015: Let The Reading Begin! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-19 00:00:00 UTC ]
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