Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
News tagged with: #recent months #media outlets #digital subscriptions #encourage readers #direct relationship #paying customers #fidji simo #menlo park

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Egmont partners with hotel chain

Publisher Egmont Press has partnered with hotel chain Jury's Inn to provide 10 titles... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont partners #hotel chain


Facebook reveals 20m mobile users in June

Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers. Continue reading at Media Week

[ Media Week | 2013-08-14 00:00:00 UTC ]
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Facebook Mobile App Hooks Up With OpenTable

Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD

[ AllThingsD | 2013-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #monday announced #mobile device


Seven Stories wins National Lottery Award

The children's book centre Seven Stories has been voted best education project in the... Continue reading at The Bookseller

[ The Bookseller | 2013-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book centre


Why Is Google Highlighting Long-Form Articles?

People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects... Continue reading at Fast Company

[ Fast Company | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #starting point #online publishing #attention span


Distribution: Ingram Adds Six New Clients

Ingram Publisher Services Inc., an Ingram Content Group company, announced the addition of six new publisher clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher clients #ingram adds


A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple store #proposed measures #barnes noble


Dawson wins Joint Consortia Book Agreement

Dawson Books has been named as a key print and ebook supplier for hundreds of universities. The... Continue reading at The Bookseller

[ The Bookseller | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dawson books


Embedded Posts: This Is Facebook's Real Public Offering

Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram.     Continue reading at Wired

[ Wired | 2013-08-01 00:00:00 UTC ]
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NatGeo Partners with IDG Subsidiary for Taiwan Edition

National Geographic is expanding its relationship with IDG's Taiwanese subsidiary, Boulder Publishing, launching a local-language edition of its magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
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Distribution: Ingram Adds APL and Maiden Lane Press as Clients

Ingram Publisher Services Inc., announced the addition of two new publisher clients, APL Publishing and Maiden Lane Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher clients


Facebook sends friend request to mobile game developers

Facebook and the gaming community have a tumultuous relationship. Hardcore gamers look down on the social media giant for offering casual games like Farmville. However, Facebook has proven to be a great way to link gamers together. For instance, I am a big fan of Candy Crush Saga and Words With... Continue reading at Betanews

[ Betanews | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tumultuous relationship #big fan


Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #source link #distribution platform #mobile games #pilot program #provide feedback #analytics tools


Facebook offers promotional help to small game developers

Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World

[ PC World | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot program #mobile apps #targeting capabilities #valuable audience


Lloyd-Jones wins Found in Translation Award

Polish translator Antonia Lloyd-Jones has been announced as the winner of the 2012 Found in... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation award


Facebook For Every Phone? Not Quite, But Getting There

The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its... Continue reading at Fast Company

[ Fast Company | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone app #mark zuckerberg #months ago #bear fruit #video advertising


Distribution: Lerner Partners with Scobre and Live Oak Media

Lerner Publisher Services announced exclusive partnerships with Scobre and Live Oak Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-18 00:00:00 UTC ]
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HC US partners with Autography 

HarperCollins in the US has announced a collaboration with Autography, a service which allows... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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Boy and a Bear wins debut book award

Author Dave Shelton and editor David Fickling win this year's Branford Boase Award, with Shelton's illustrated tale A Boy and a Bear in a Boat. Continue reading at BBC News

[ BBC News | 2013-07-12 00:00:00 UTC ]
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