Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Poet Alice Oswald has won the third £25,000 Warwick Prize for Writing. It is the first time... Continue reading at The Bookseller
[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Author Malcolm Mackay is named as the winner of this year's Deanston Scottish Crime Book of the Year for his novel How a Gunman Says Goodbye. Continue reading at BBC News
[ BBC News | 2013-09-15 00:00:00 UTC ]
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Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Following a controversial choice last year, FIL comes back with an august winner for it's $150k prize for literature: French poet, essayist and critic Yves Bonnefoy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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Tech companies continue their push to reveal more details about how often the U.S. government collects user information for national security purposes. Yahoo and Facebook have now filed motions with the U.S. Foreign Intelligence Surveillance Court, asking for the right to publish more... Continue reading at PC World
[ PC World | 2013-09-10 00:00:00 UTC ]
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Google+ is a great social media service for people to interact with friends and strangers alike. However, much like fellow social media sites Facebook and Twitter, it also serves as a great tool for bloggers and writers. Yesterday, Google announced that it is bolstering its social media service... Continue reading at Betanews
[ Betanews | 2013-09-10 00:00:00 UTC ]
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Hodder's Kate Parkin has won an auction for two books from debut novelist Cecilia Ekback.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-06 00:00:00 UTC ]
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Plenty of people have predictions about who will win the Nobel Prize for Literature. Care to place a bet? Ladbrokes announces its odds on which author will win. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-05 00:00:00 UTC ]
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Global literacy nonprofit Room to Read announced a partnership with the Asia Foundation's Books for Asia, which provides donated educational material throughout the region. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-05 00:00:00 UTC ]
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Online writing platform Wattpad and independent publisher Sourcebooks are forming a new... Continue reading at The Bookseller
[ The Bookseller | 2013-09-05 00:00:00 UTC ]
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The late New York Times Reporter Anthony Shadid, who died in Syria last year, is among the winners of the 2013 Arab American Book Awards. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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A German privacy regulator is astonished that Facebook has added facial recognition to a proposed new privacy policy it published on Thursday. "It is astonishing to find the facial recognition again in the new proposed privacy policy that Facebook published yesterday. We therefore have directly... Continue reading at PC World
[ PC World | 2013-08-30 00:00:00 UTC ]
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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
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Facebook has for the first time published data on how often governments around the world request data on its users. Continue reading at BBC World
[ BBC World | 2013-08-27 00:00:00 UTC ]
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Facebook received about 38,000 data requests from government agents in 71 countries in the first half of 2013, according to the company's first Global Government Requests Report, which it published today. The report comprises both criminal and national security requests made in the first six... Continue reading at Fast Company
[ Fast Company | 2013-08-27 00:00:00 UTC ]
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Facebook on Thursday rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. Now, the app must request separate permission to "read" and use some of your Facebook information, as well as to "write," or publish your app activity back to Facebook.... Continue reading at AllThingsD
[ AllThingsD | 2013-08-22 00:00:00 UTC ]
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More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Tesco's grown from supermarket heavyweight to digital content contender thanks to its paid Blinkbox TV / movie and music streaming services, Clubcard TV ad-supported video platform and in-development ebook store. According to The Times, Tesco's about to get into the hardware business, too, with... Continue reading at Engadget
[ Engadget | 2013-08-19 00:00:00 UTC ]
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Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World
[ PC World | 2013-08-17 00:00:00 UTC ]
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