Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
News tagged with: #recent months #media outlets #digital subscriptions #encourage readers #direct relationship #paying customers #fidji simo #menlo park

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Lloyd-Jones wins Found in Translation Award

Polish translator Antonia Lloyd-Jones has been announced as the winner of the 2012 Found in... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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Facebook For Every Phone? Not Quite, But Getting There

The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its... Continue reading at Fast Company

[ Fast Company | 2013-07-22 00:00:00 UTC ]
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Distribution: Lerner Partners with Scobre and Live Oak Media

Lerner Publisher Services announced exclusive partnerships with Scobre and Live Oak Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-18 00:00:00 UTC ]
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HC US partners with Autography 

HarperCollins in the US has announced a collaboration with Autography, a service which allows... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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Boy and a Bear wins debut book award

Author Dave Shelton and editor David Fickling win this year's Branford Boase Award, with Shelton's illustrated tale A Boy and a Bear in a Boat. Continue reading at BBC News

[ BBC News | 2013-07-12 00:00:00 UTC ]
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Shelton and Fickling win Branford Boase

Author Dave Shelton and his editor David Fickling have won the 2013 Branford Boase Award for A... Continue reading at The Bookseller

[ The Bookseller | 2013-07-11 00:00:00 UTC ]
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Facebook leaning on Samsung for mobile partnership, report says

SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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Sandberg campaign wins PPC/Waterstone's Award

Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Google Wins a Round in Book-Scanning Suit

A federal appeals court on Monday threw out the approval of a class of authors in a long-running lawsuit against Google Inc. over its efforts to electronically scan millions of books from public and university libraries in order to make them available online. Continue reading at AllThingsD

[ AllThingsD | 2013-07-02 00:00:00 UTC ]
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Verse novel wins debut book award

Ros Barber's The Marlowe Papers, a novel written entirely in verse, wins the annual Desmond Elliott Prize for best debut novel. Continue reading at BBC News

[ BBC News | 2013-06-28 00:00:00 UTC ]
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Barber wins Desmond Elliott

Ros Barber's novel in verse The Marlowe Papers (Sceptre) has been named as the winner of the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
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Chelsea Green partners with PGUK

US publisher Chelsea Green has partnered with Publishers Group UK for sales and distribution.... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
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Barnes and Noble posts $119 million loss in Q4 2013, will partner with third party on future Nook tablets

Barnes and Noble has not had an easy go of it. The brick-and-mortar stalwart has seen its revenues and profits steeply decline as we've entered the age of the ebook. In fact, profits haven't just shrunk; they've disappeared. During the fourth quarter of fiscal year 2013, the company suffered a... Continue reading at Engadget

[ Engadget | 2013-06-25 00:00:00 UTC ]
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Facebook, With a Focus on Mobile, Works on Project for News Via Users

Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Facebook to clone Flipboard next, report says

Facebook, which has never shied away from copying its rivals' features, is now working on a mobile service that would display news content in a visually appealing, magazine style, similar to what startup Flipboard already does.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
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Prizes: “Maggot Moon” Wins Carnegie, “Black Dog” Takes Kate Greenaway

Sally Gardner has won the prestigious Carnegie Medal for "Maggot Moon;" Levi Pinfold won the Kate Greenaway Medal, which awards excellence in illustration, for his picture book "Black Dog." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
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S&S partners with Algonquin Hotel

Simon & Schuster US has formed a partnership with New York's Algonquin Hotel, famous for... Continue reading at The Bookseller

[ The Bookseller | 2013-06-20 00:00:00 UTC ]
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Gardner and Pinfold win Carnegie and Greenaway Medals

Sally Gardner's children's book Maggot Moon has won the CILIP Carnegie Medal, with... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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Dyslexic author wins book prize

Sally Gardner, a dyslexic author once branded "unteachable" at school, wins the prestigious Carnegie Medal for her book Maggot Moon. Continue reading at BBC News

[ BBC News | 2013-06-19 00:00:00 UTC ]
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Schools reading contest: ebooks win

Nearly half the titles read by children in a national reading competition were consumed online, according to the charity Booktrust. Continue reading at BBC News

[ BBC News | 2013-06-18 00:00:00 UTC ]
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