Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Tom McCarthy and James Salter are among the winners of the inaugural Donald Windham-Sandy M. Campbell Literature Prizes. Tom McCarthy and James Salter are among the winners of the inaugural Donald Windham-Sandy M. Campbell Literature Prizes, announced Monday at Yale University's Beinecke Rare... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-04 00:00:00 UTC ]
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Actor and writer Rupert Everett has won the Sheridan Morley Prize for Theatre Biography with his... Continue reading at The Bookseller
[ The Bookseller | 2013-02-27 00:00:00 UTC ]
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Sphere has acquired a book based on the Twitter feed Very British Problems following a “... Continue reading at The Bookseller
[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Crime writer Patricia Cornwell has won $50.9m (£33.2m) in a lawsuit against her former... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
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The Day Parliament Burned Down has been named political book of the year at the Political Book... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section... Continue reading at Engadget
[ Engadget | 2013-02-06 00:00:00 UTC ]
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Neil Gaiman has partnered with Blackberry to create a reader-generated calendar powered through a... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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Hilary Mantel has won the Costa Book of the Year for her Man Booker-winning novel Bring Up the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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Hilary Mantel wins the prestigious literary prize the Costa Book of the Year for her novel Bring Up the Bodies. Continue reading at BBC News
[ BBC News | 2013-01-30 00:00:00 UTC ]
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Hilary Mantel in the bookies favourite to win the Costa Book of the Year Prize, announced tonight... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Richard Newton's The Management Book: How to Manage Your Team to Deliver Outstanding Results... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Indian writer Jeet Thayil has won the third DSC Prize for South Asian Literature, worth $50,000,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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The Frankfurt Book Fair has named Richard Costa as an associate partner for Brazil and South... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Hilary Mantel's Man Booker Prize-winning Bring Up the Bodies (Fourth Estate) has secured a... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Hilary Mantel's Booker Prize-winning novel Bring Up The Bodies is named the best novel of 2012 at the Costa Book Awards. Continue reading at BBC News
[ BBC News | 2013-01-03 00:00:00 UTC ]
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