Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Hilary Mantel, winner of the 2009 Man Booker Prize, has been picked as the favourite to win 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Amazon.com has begun telling customers that they may be eligible to receive a refund on ebooks... Continue reading at The Bookseller
[ The Bookseller | 2012-10-15 00:00:00 UTC ]
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#big win
Hot Key Books has bought three books from Observatory Mansions-author Edward Carey, his first... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Active Interest Media (AIM) and Restore Media have agreed to partner in production of their historic home and building brands, the companies announced today. AIM Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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#building brands
Syrian writer Samar Yazbek, author of A Woman in the Crossfire (Haus Publishing), has been chosen... Continue reading at The Bookseller
[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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Pan Macmillan has acquired a new adventure series in a joint acquisition with US sister company,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Simply Books of Bramhall in Cheshire has been judged Independent Retailer of the Year at the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Bulgarian author Miroslav Penkov has won the £15,000 BBC International Short Story Award,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Adam Lancaster has been named the SLA School Librarian of the Year 2012, receiving the award this... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Egmont UK is embarking on a drive to secure creative partnerships with children's... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
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It’s been six years since the privately held Swedish media company Bonnier acquired Weldon Owen, the San Francisco company known for its packaging program built for retail clients as diverse as Williams-Sonoma and Hallmark. In that time, said Terry Newell, CEO and president of Weldon Owen—now... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
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French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World
[ PC World | 2012-09-05 00:00:00 UTC ]
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Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's ebook publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Chinese publishers are strengthening their connection with Europe, as Commercial Press forms a... Continue reading at The Bookseller
[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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Christopher Little Literary Agency LLP is entering into a new association with Curtis Brown.... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Bestselling authors Cormac McCarthy, Walter Isaacson, the late Nora Ephron, and Jennifer Egan are among the many authors represented by ICM Partners, whose book sales are boosted by the adaptation of their work to film and television, all under the watchful eyes of agents Ron Bernstein, Josie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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Scholastic has partnered with animal welfare charity the RSPCA for a two-year publishing deal,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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Faber and Faber has added to their growing music list by acquiring the rights for the memoirs of... Continue reading at The Bookseller
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
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