Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
News tagged with: #recent months #media outlets #digital subscriptions #encourage readers #direct relationship #paying customers #fidji simo #menlo park

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Kindle App Update Adds Real Page Numbers

Kindle 2.6 for iPhone and iPad now displays "real page numbers," which Amazon has been adding to a large number of ebooks available from the Kindle Store. Continue reading at PC World

[ PC World | 2011-02-15 00:00:00 UTC ]
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Debut author wins Waterstone's Children's Book Prize

Publication Date: Wed, 09/02/2011 - 20:05 Debut author Sita Brahmachari has won the Waterstones Childrens Book Prize for her coming-of-age novel about life, death, friendship and love. She was awarded the £5,000 prize this evening [9th February] for Artichoke Hearts, published by Macmillan... Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #macmillan children

Poet on winning Costa Book prize

Costa Book of the Year prize-winner, Jo Shapcott, explains her delight that poetry has been recognised by Costa two years running. Continue reading at BBC News