Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
News tagged with: #recent months #media outlets #digital subscriptions #encourage readers #direct relationship #paying customers #fidji simo #menlo park

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