Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
News tagged with: #recent months #media outlets #digital subscriptions #encourage readers #direct relationship #paying customers #fidji simo #menlo park

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Who Will Win a Nobel Prize?

The Nobel Prize in literature in 2013 was awarded to Alice Munro, who the Nobel committee called a "master of the contemporary short story." Last year, Slate book editor Dan Kois picked her for a prize and said her "work has evolved and grown in fascinating, boundary-shattering ways." The... Continue reading at Slate

[ Slate | 2013-10-10 00:00:00 UTC ]
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Bilton Twitter Book -- Co-Founder Jack Dorsey Almost Went to Facebook (And More!)

An excerpt from a forthcoming book on the birth of Twitter reveals surprising new details about the company's founders. Some not-so-pretty. Continue reading at AllThingsD

[ AllThingsD | 2013-10-09 00:00:00 UTC ]
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Frankfurt Book Fair 2013: Terézia Mora Wins German Book Prize

On the eve of the Frankfurt Book Fair, Her Das Ungeheuer was honored as the year's best German-language novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Sarah Hall wins BBC National Short Story Award

Sarah Hall has won the £15,000 BBC National Short Story Award with her story "Mrs Fox... Continue reading at The Bookseller

[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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Terézia Mora Wins the 2013 German Book Prize

On Monday evening, the jury of the German Book Prize announced Terézia Mora as the 2013 winner for her novel, Das Ungeheuer. Mora will receive at 25,000 euro prize. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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Sieghart Review pilot partners sought

The Society of Chief Librarians (SCL) has invited library services to compete for a part in the... Continue reading at The Bookseller

[ The Bookseller | 2013-10-07 00:00:00 UTC ]
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Reader’s Digest Partners With HMN, Turns to TV

CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Former Facebook employee says Dave Eggers copied her memoir in his new novel

Former Facebook employee Kate Losse says Eggers used her personal story as the narrative for his novel 'The Circle.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-03 00:00:00 UTC ]
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Publishers, AOL Partner on Subscription Service

Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Symmons Roberts wins Forward Best Collection

Michael Symmons Roberts has won the Forward Prize for Best Collection (£10,000) for his... Continue reading at The Bookseller

[ The Bookseller | 2013-10-02 00:00:00 UTC ]
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Distribution: Knox Robinson Partners with Midpoint Trade

Effective immediately, Midpoint Trade will distribute Knox Robinson's print and digital books in the U.S. and Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-02 00:00:00 UTC ]
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Rachid O Wins Mamounia Literary Award

Amid the splendour of La Mamounia in Marrakesh, one of the world's most historic and beautiful hotels, Rachid O received the fourth annual Prix Littéraire de la Mamounia with Analphabètes (published in France by Editions Gallimard). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-01 00:00:00 UTC ]
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Privacy activists blocked from releasing Facebook's response to complaints

Campaign group Europe-v-Facebook received Facebook's response to complaints about the social networks' privacy policy on Tuesday, but was barred from publishing them by the Irish Data Protection Commissioner. Europe-v-Facebook wrote to the DPC over two years ago alleging that a lack of... Continue reading at PC World

[ PC World | 2013-10-01 00:00:00 UTC ]
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Trevor wins new short story writing award

Irish writer William Trevor has been named winner of the inaugural Charleston & Chichester... Continue reading at The Bookseller

[ The Bookseller | 2013-09-30 00:00:00 UTC ]
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Concern over Facebook edit function

A feature that allows Facebook users to edit their updates after publishing could be utilised to "stitch up" friends, an expert warns. Continue reading at BBC World

[ BBC World | 2013-09-30 00:00:00 UTC ]
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Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
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Facebook allows edits for typos and botched auto-corrects

Facebook’s website and its Android app now will allow users to make changes to posts after they have been published. iOS users, coming soon for you. Continue reading at PC World

[ PC World | 2013-09-27 00:00:00 UTC ]
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Facebook finally allows you to edit your embarrassing tyops, er, typos

If you've ever written "poo" instead of "pool" or "duck" instead of, er, "suck" in your Facebook status updates, then we've got good news for you. At long last, you can finally edit your post after it's been published, a feature that was previously only reserved for the comments. As you can see... Continue reading at Engadget

[ Engadget | 2013-09-27 00:00:00 UTC ]
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