Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
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The DSC Prize for South Asian Literature 2014 has been given to Cyrus Mistry for his novel... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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Endgame, by the controversial author of A Million Little Pieces, sold in joint publishing and film dealJames Frey, best known for his partially-fabricated memoir A Million Little Pieces, has landed a reported $2m (£1.2m) film deal for his latest novel, a Hunger Games/Battle Royale-esque story... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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Hutchinson is to publish a broad-ranging book on the ancient world by author and broadcaster... Continue reading at The Bookseller
[ The Bookseller | 2014-01-15 00:00:00 UTC ]
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Sinéad Morrissey has won the TS Eliot Prize for her collection, Parallax (Carcanet),... Continue reading at The Bookseller
[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
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An essay by a former British soldier has won a competition run by The Bodley Head and the... Continue reading at The Bookseller
[ The Bookseller | 2014-01-10 00:00:00 UTC ]
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Knewton, a company that specializes in adaptive learning technology that tracks student use and personalizes instructional content, has reached an agreement with Cengage Learning, an educational and professional publisher, to integrate Knewton software into Cengage’s higher education content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Southern Living has produced bridal content before, but Time Inc.'s regional lifestyle brand chose to partner with a small independent publisher for deeper penetration into the vertical. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Five top UK authors, including Kate Atkinson and Lucy Hughes-Hallet, are in competition for the Costa Book of the Year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-08 00:00:00 UTC ]
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LAS VEGAS—Asus is adding another dual-OS convertible to its stable. The all-new Transformer Book Duet TD300 is a laptop/tablet convertible that can instantly switch between the Windows 8.1 and Android 4.1 (Jelly Bean) operating systems with the push of a button. The Duet is not a dual-boot... Continue reading at PC World
[ PC World | 2014-01-07 00:00:00 UTC ]
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Kate Atkinson, Lucy Hughes-Hallett, Michael Symmons Roberts, Chris Riddell and Nathan Filer have... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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The deal, which went into effect on December 15, calls for Taunton to provide sales, marketing, and distribution for Lucky Spool's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Gaiman's The Ocean at the End of the Lane beats fellow National Book Award winners in a public vote to find 2013's book of the year. Continue reading at BBC News
[ BBC News | 2013-12-27 00:00:00 UTC ]
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Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian
[ The Guardian | 2013-12-22 00:00:00 UTC ]
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Plus TV arbitrage, Canada investigates Google over antitrust, ARM server maker shuts, and moreA burst of 8 links for you to chew over, as picked by the Technology teamFacebook self-censorship: what happens to the posts you don't publish? >> SlateWe spend a lot of time thinking about what... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Report about Met detective sergeant Gary Flood claimed there were strong grounds to believe he was dishonest and corruptA police officer has been awarded £60,000 in damages in a high court judgment against the Times over an article which claimed that there were strong grounds to believe he was... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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If you've bought quite a library of Kindle books for yourself, you might have a chore scrolling through the lot to find the one you want. Thankfully for Android users, you can now organize your reading material into Collections with a new Kindle app ... Continue reading at Engadget
[ Engadget | 2013-12-18 00:00:00 UTC ]
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