Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
News tagged with: #recent months #media outlets #digital subscriptions #encourage readers #direct relationship #paying customers #fidji simo #menlo park

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Knewton, Sanoma Partner to Offer Adaptive Learning in Europe

Knewton, a company that produces adaptive learning software, has an agreement with European educational publisher Sonoma Learning to use the Knewton API in digital content produced by Malmberg, its Dutch publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Comics Artists Lust, Yang Win L.A. Times Book Prizes

Comics artists Gene Luen Yang and Ulli Lust have been awarded L.A. Times Book Prizes for Young Adult Literature and Graphic Novels respectively for 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Sequential App Adds Top Shelf Graphic Novels

Sequential, the digital comics storefront app focused on literary graphic novels, is adding a selection of Top Shelf graphic novels for purchase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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HC Wins Slaughter Nonfiction

HarperCollins U.K. and William Morrow have acquired an e-first series of nonfiction shorts that will be curated by international bestselling author Karin Slaughter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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BISG, Firebrand Partner on E-book Training Program

eBook Ninjas will provide professional development for ebook developers, managers, and publishing execs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Jellybooks wins £25,000 technology prize

London based publishing start-up Jellybooks has won £25,000 from the Government-backed... Continue reading at The Bookseller

[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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Johnson wins Sunday Times EFG Short Story Award

Pulitzer Prize winner Adam Johnson has won the Sunday Times EFG Short Story Award for his short... Continue reading at The Bookseller

[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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MediaMashup 2014: Facebook’s New Rules for Engagement

New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
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B&N Adds Board Member

Barnes & Noble announced Thursday that Scott Cowen, president of Tulane University, has been elected to its board of directors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Distribution: PGW Adds Divine Arts

Publishers Group West has signed mind-body-spirit publisher Divine Arts to its list of clients. The deal went into effect April 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Scribd Adds Lonely Planet to Subscription Service

Scribd has reached an agreement with Lonely Planet to add hundreds of its travel guides to the Scribd ebook subscription service. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Sequential Adds NBM Graphic Novels

Sequential, the graphic novel retail app that specializes in literary comics, has added a selection of graphic novels from the New York indie comics publisher NBM. NBM will add ten titles to the Sequential list including works by Rick Geary, Stan Mack and Margreet de Heer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek

[ AdWeek | 2014-03-27 00:00:00 UTC ]
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Lonely Planet partners with Scribd

E-book subscription service Scribd has partnered with Lonely Planet to make all the publisher... Continue reading at The Bookseller

[ The Bookseller | 2014-03-26 00:00:00 UTC ]
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Barbro Lindgren Wins 2014 Astrid Lindgren Memorial Award

Swedish author Barbro Lindgren has won the 2014 Astrid Lindgren Memorial Award, the largest award for children’s literature with a prize of five million Swedish crowns. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Boom or Bust with Facebook

Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
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Hillary Clinton wins over crowd with humor while promoting her upcoming book

Hillary Clinton spoke about her upcoming book at the Association of American Publishers' annual gathering. The work is scheduled to be released this June. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
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Medium's new iPhone app helps you read (but not write) long articles

We can't say we know all that many people who routinely digest articles posted through Medium's social publishing platform. However, the readership is bound to go up now that the service has released an iPhone app. The mobile client is more of a... Continue reading at Engadget

[ Engadget | 2014-03-21 00:00:00 UTC ]
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Poo book wins odd title prize

A self-help guide to toilet etiquette, How to Poo on a Date, wins the Diagram Prize for the oddest book title of the year. Continue reading at BBC News

[ BBC News | 2014-03-21 00:00:00 UTC ]
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