Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Pan Macmillan has won a seven-way auction for two novels by journalist Kate Thompson. Senior... Continue reading at The Bookseller
[ The Bookseller | 2014-05-12 00:00:00 UTC ]
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Author Gillian Cross is the winner of this year’s Little Rebels Children’s Book Award... Continue reading at The Bookseller
[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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Subscription ebook service Oyster announced that it has added about 500 new publisher partners and its library of ebooks has increased to more than 500,000 titles, including an expanded partnership with HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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A book exploring England’s ancient track roads and green grass roads has won the inaugural... Continue reading at The Bookseller
[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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Inkling, an online publishing platform, has entered into separate agreements with Wolters Kluwer Health and McGraw-Hill Education to use its digital authoring platform Inkling Habitat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Nathaniel Mackey has been awarded the 2014 Ruth Lilly Poetry Prize, which honors the lifetime achievement of a living U.S. poet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Midpoint Trade Books has signed Florida-based Essential Publishing, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Françoise Mouly, New Yorker art director, cofounder (with husband Art Speigelman) of the seminal comics magazine RAW, and founder of the award-winning Toon Books line of comics for early readers, is launching Toon Graphics for Visual Readers, a new imprint for older readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Ten Speed Press has teamed up with crowdsourced culinary website Food52 to launch a new cookbook imprint, Food52 Works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Red Fortress: The Secret Heart of Russia's History by Catherine Merridale (Allen Lane) has... Continue reading at The Bookseller
[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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English PEN in partnership with Foyles has launched a new website which celebrates contemporary... Continue reading at The Bookseller
[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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Andrew Solomon’s Far From the Tree: A Dozen Kinds of Love (Chatto & Windus) has won... Continue reading at The Bookseller
[ The Bookseller | 2014-04-29 00:00:00 UTC ]
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The Second Circuit has issued an administrative stay while a three-judge panel reviews Judge Denise Cote’s decision to proceed with the damages phase of Apple's ebook price-fixing case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Simon & Schuster has won an auction for Letters to the Lost by Iona Grey. Clare Hey, senior... Continue reading at The Bookseller
[ The Bookseller | 2014-04-25 00:00:00 UTC ]
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"The Goldfinch" is on pace to be the bestselling Pulitzer fiction winner since "Olive Kitteridge." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Random House's food blog and online cooking community, TasteBook, has added a new bookstore called The BookShop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Chris Finan, president of the American Booksellers Foundation for Free Expression, has been awarded the 2014 Hugh M. Hefner First Amendment Award for law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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Bloomsbury has won the rights to an “astonishingly assured” debut literary novel,... Continue reading at The Bookseller
[ The Bookseller | 2014-04-16 00:00:00 UTC ]
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