Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers' newsletters or "like" their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-08 00:00:00 UTC ]
News tagged with: #recent months #media outlets #digital subscriptions #encourage readers #direct relationship #paying customers #fidji simo #menlo park

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Syndicate Launches, Partners with Soho

Syndicate publisher, and sole staffer, Paul Oliver, also happens to be the director of marketing and Publicity for Soho Press and has no plans to leave Soho with the launch of his new micro-publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Guelzo Wins Inaugural $50,000 Military History Prize

Historian and professor Allen C. Guelzo's winning book was "Gettysburg: The Last Invasion." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Perseus Adds 4,000 Titles to Oyster

The Perseus Book Group is expanding its agreement with Oyster, the ebook subscription service, and will make an additional 4,000 titles available to Oyster subscribers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Hastings Finds Merger Partner

Hastings Entertainment has agreed to merge with one of its biggest vendors and shareholders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Henry wins Romantic Novel of the Year Award

Veronica Henry has won the 2014 Romantic Novelists Association’s Romantic Novel of the Year... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Facebook takes hands-off approach to sponsor posts

Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-14 00:00:00 UTC ]
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Rogers Wins LBF Acheivement Award

Literary agent Deborah Rogers has been named the winner of the London Book Fair's 11th annual Lifetime Achievement Award in International Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Zuckerberg responds to 'frustrating' reports of NSA spoofing Facebook, while the agency denies them

Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget

[ Engadget | 2014-03-14 00:00:00 UTC ]
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Adichie wins US fiction honour

Nigerian author Chimamanda Ngozi Adichie wins the US National Critics Book Prize for her novel Americanah. Continue reading at BBC News

[ BBC News | 2014-03-14 00:00:00 UTC ]
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Saunders’ “Tenth of December” Wins Inaugural Folio Prize

George Saunders has been announced as the winner of The Folio Prize 2014 for Tenth of December (Bloomsbury), sponsored by The Folio Society. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-12 00:00:00 UTC ]
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Thomas King Wins Canadian Nonfiction Prize

Thomas King's "subversive, hilarious, enraging" re-examination of Canada's history with aboriginal people wins $25,000 non-fiction prize Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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3M Adds Audiobooks to Cloud Library System

The collection will debut with 40,000 titles, powered by Findaway World, including offerings from every major publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Crace, Aslam, Forna win $150k Windham Campbell prizes

Man Booker shortlisted Jim Crace is one of eight recipients of this year’s $150,000 Windham... Continue reading at The Bookseller

[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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Can A Startup Help Publishers Cut Out Twitter, Facebook, And Flipboard?

Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Tony Robinson wins kids' book prize

Weird World of Wonders: World War II wins Tony Robinson a Blue Peter Book Award, as World Book Day organisers reveal the top 50 life-changing teen reads. Continue reading at BBC News

[ BBC News | 2014-03-06 00:00:00 UTC ]
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Strathie, McFall and Mackay win at Scottish Children's Book awards

Books published by Scholastic, Bloomsbury and Kelpies have won prizes at the 2013 Scottish... Continue reading at The Bookseller

[ The Bookseller | 2014-03-05 00:00:00 UTC ]
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Robinson wins second Blue Peter book award

Author and TV presenter Tony Robinson has won his second Blue Peter book award, for Weird World... Continue reading at The Bookseller

[ The Bookseller | 2014-03-05 00:00:00 UTC ]
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Saunders Wins 2013 Story Prize

The author's "Tenth of December" was fittingly the tenth winner of the short fiction award, which came with a $20,000 prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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L.A. Times Festival of Books Partners With Amazon

When the Los Angeles Times Festival of Books unveiled its list of participating authors on Tuesday, the event caused a stir among local booksellers who immediately noticed the list featured buy links to Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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