[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the MPA’s smaller, more intimate conference. I have been to the organization’s larger, flashier American Magazine Media Conference—which in the past few years has played host to notables like Michelle Obama, Ron Howard and Ronan Farrow—a handful of times. Thus, I can say with confidence, the contrast between the two conferences is significant. AMMC is jam packed with a veritable who’s who in mass consumer magazine media and a roster of speakers that range from industry notables and media moguls to celebrities and thought leaders—whereas IMAG is a more condensed group of industry folks from “smaller” companies like Trusted Media Brands, Yankee Publishing and Afar. IMAG’s speaker roster also featured more individuals from within this industry, each with an interesting story to tell, along with a sprinkling of out-of-market folks like Adam Grossman, CMO of the Boston Red Sox and Chris McDonough, chief sales and brand officer at L.L. Bean. But the most substantial differences I noticed between the two conferences wasn’t really the attendee list, or the sponsors, or the speaker roster; it was the mood and the topics of discussion. Anybody who’s been following this business for more than a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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Effective immediately, Chronicle Books is giving indie retailers an extra 5% discount and 90-day dating on its standard 10-unit minimum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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Gregory Boyle, founder of Homeboy Industries, shared "Barking to the Choir" with the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-17 03:46:56 UTC ]
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Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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As the wildfire situation in California worsens—with power outages, road closures, red flag warnings, and mandatory evacuations occurring throughout the state—several independent bookstores have been forced to reduce operating hours, cancel events, and in some cases even close their doors... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-30 17:00:29 UTC ]
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Fires at opposite ends of California's coastal region, amplified by power outages, have closed a number of indie bookstores and displaced their employees, especially those in the San Francisco Bay Area and north. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-30 04:00:00 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week
[ Media Week | 2019-05-29 13:15:44 UTC ]
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Scholastic is the latest publisher offering special terms for independent booksellers who want to transition to direct ordering in the wake of the news that Baker & Taylor's is exiting the retail wholesale business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-21 04:00:00 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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The ambitious proposal echoes the legendary 1930s-era New Deal project that employed such greats as Ralph Ellison, Saul Bellow, and Zora Neale Hurston. Any collective plan to avert planetary disaster will first need to harness the full powers of storytelling and mythology if it’s going to stand... Continue reading at Fast Company
[ Fast Company | 2019-04-30 00:00:00 UTC ]
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Rough Guides is offering readers a free ebook version when they buy printed travel guides, as the company tries to grow its digital business. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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BookExpo and the American Booksellers Association have partnered on a program offering indie booksellers financial support to attend the annual book industry trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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HarperFiction is joining forces with the Comedy Women in Print Prize, with the publisher offering the winner a publishing contract and £5,000 advance. Continue reading at The Bookseller
[ The Bookseller | 2018-12-17 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
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Whether you’re a ‘free spirit’ or one of the ‘gentlefolk’, there’s a new and handsome journal for youIt started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital age. But now the vast range of independent magazines on offer in Britain is... Continue reading at The Guardian
[ The Guardian | 2018-07-22 00:00:00 UTC ]
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When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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