[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the MPA’s smaller, more intimate conference. I have been to the organization’s larger, flashier American Magazine Media Conference—which in the past few years has played host to notables like Michelle Obama, Ron Howard and Ronan Farrow—a handful of times. Thus, I can say with confidence, the contrast between the two conferences is significant. AMMC is jam packed with a veritable who’s who in mass consumer magazine media and a roster of speakers that range from industry notables and media moguls to celebrities and thought leaders—whereas IMAG is a more condensed group of industry folks from “smaller” companies like Trusted Media Brands, Yankee Publishing and Afar. IMAG’s speaker roster also featured more individuals from within this industry, each with an interesting story to tell, along with a sprinkling of out-of-market folks like Adam Grossman, CMO of the Boston Red Sox and Chris McDonough, chief sales and brand officer at L.L. Bean. But the most substantial differences I noticed between the two conferences wasn’t really the attendee list, or the sponsors, or the speaker roster; it was the mood and the topics of discussion. Anybody who’s been following this business for more than a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
News tagged with:
#reach audiences
#increase revenue
In the UAE, the new Sharjah Book Authority will offer printing services to regional publishers, as well as offer distribution, research and events. The post Sharjah Book Authority to Offer Regional Printing, Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offer distribution
#regional publishers
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#specific product
#short order
#general motors
#real time
Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#enduring power
Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon kdp
#bestselling author
#barbara freethy
#oversee publication
#print formats
Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#architectural digest
#real simple
#mobile device
#e-commerce site
#drive sales
US-based Baker & Taylor (B&T) and Canada-based Whitehots Inc will co-operate to offer... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
More news stories like this |
Humble Bundle, the website that bundles digital content and offers it to consumers for whatever they wish to pay, is teaming with Image Comics to offer its first all-graphic novel digital bundle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#humble bundle
#image comics
Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian
[ The Guardian | 2014-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading books
In conjunction with its distributor S&S International, Viz Media is expanding distribution of its English language print manga titles into India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
More news stories like this |
Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#images appeared
#past couple
The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
More news stories like this |
Amazon.com is offering independent booksellers the opportunity to sell Kindle e-readers. The... Continue reading at The Bookseller
[ The Bookseller | 2013-11-06 00:00:00 UTC ]
More news stories like this |
Penton's New Hope Natural Media is unveiling data and insights subscription tools as it tries to reach new entrants into the natural products market and deepen engagement with existing players. The company has launched a manufacturer incubator resource, Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
More news stories like this |
Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they've already bought -- or will buy -- from Amazon, for $2.99 or less. The initiative, called Kindle MatchBook, will launch in October with at least 10,000... Continue reading at AllThingsD
[ AllThingsD | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
#digital versions
Cambridge University Press has said it will set aside a hardship fund to offer financial support... Continue reading at The Bookseller
[ The Bookseller | 2013-06-13 00:00:00 UTC ]
More news stories like this |
Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this |
Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
More news stories like this |
Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week
[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet editions
#research conducted
SourceMedia will now offer clients access to a propriety data portal, allowing users to manipulate data behind the company's regular analytics reports. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allowing users
Online-only news sites received moreand more positiveonline buzz than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
More news stories like this |