Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the MPA’s smaller, more intimate conference. I have been to the organization’s larger, flashier American Magazine Media Conference—which in the past few years has played host to notables like Michelle Obama, Ron Howard and Ronan Farrow—a handful of times. Thus, I can say with confidence, the contrast between the two conferences is significant. AMMC is jam packed with a veritable who’s who in mass consumer magazine media and a roster of speakers that range from industry notables and media moguls to celebrities and thought leaders—whereas IMAG is a more condensed group of industry folks from “smaller” companies like Trusted Media Brands, Yankee Publishing and Afar. IMAG’s speaker roster also featured more individuals from within this industry, each with an interesting story to tell, along with a sprinkling of out-of-market folks like Adam Grossman, CMO of the Boston Red Sox and Chris McDonough, chief sales and brand officer at L.L. Bean. But the most substantial differences I noticed between the two conferences wasn’t really the attendee list, or the sponsors, or the speaker roster; it was the mood and the topics of discussion. Anybody who’s been following this business for more than a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
News tagged with: #reach audiences #increase revenue

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Continuum crowned indie publisher of the year

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Popular Science Offers a Peek behind the Apple, Google Subscription Plans

Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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IPG: Indies urged to join social networking sites

Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Sainsbury's launches own-brand kids' books

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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Adults and teenagers still prefer prints books to ebooks, WBD survey says

Written By: Graeme Neill Publication Date: Thu, 03/03/2011 - 07:34 Almost half of teenagers have read a book on a computer, according to a new survey to mark World Book Day. As hundreds of events get under way across the country today, 40.8% of teenagers said they had read a book on a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-03 00:00:00 UTC ]
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Hearst Offering Paperless Personal Account System

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[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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B&N Looks for the Right Print, Digital Balance

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[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Record entries for indie award

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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Indies could earn as much as 30% from books sold via Gardners' Hive

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[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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Daily Telegraph votes The Book Hive best indie in Britain

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[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Bookmarc: Bookstore as Luxury Brand

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[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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Mixed picture for indies as decline slows

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[ The Bookseller | 2011-02-11 00:00:00 UTC ]
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Libraries offered lifeline on Isle of Wight

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[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Check Google Books data for errors, publishers warned

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[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Google shows off the graphical power of Android 3.0 Honeycomb

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[ Betanews | 2011-02-03 00:00:00 UTC ]
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Media Decoder: Hearst Makes Offer For Elle, Other Lagardère Titles

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[ The New York Times | 2011-01-31 00:00:00 UTC ]
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Digital Soars, Print Improves For Meredith in Second Quarter

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[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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