Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the MPA’s smaller, more intimate conference. I have been to the organization’s larger, flashier American Magazine Media Conference—which in the past few years has played host to notables like Michelle Obama, Ron Howard and Ronan Farrow—a handful of times. Thus, I can say with confidence, the contrast between the two conferences is significant. AMMC is jam packed with a veritable who’s who in mass consumer magazine media and a roster of speakers that range from industry notables and media moguls to celebrities and thought leaders—whereas IMAG is a more condensed group of industry folks from “smaller” companies like Trusted Media Brands, Yankee Publishing and Afar. IMAG’s speaker roster also featured more individuals from within this industry, each with an interesting story to tell, along with a sprinkling of out-of-market folks like Adam Grossman, CMO of the Boston Red Sox and Chris McDonough, chief sales and brand officer at L.L. Bean. But the most substantial differences I noticed between the two conferences wasn’t really the attendee list, or the sponsors, or the speaker roster; it was the mood and the topics of discussion. Anybody who’s been following this business for more than a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
News tagged with: #reach audiences #increase revenue

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Print Units Drop 10% In First Half of 2011

Unit sales of print books sold through outlets measured by Nielsen BookScan fell 10.2%, to 307.1 million, in the first six months of 2011 ended July 3. The decline comes as no surprise as ebook sales continued to eat into sales of physical books, and the weak economy limited consumer purchases... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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Print book sales decline in first half of 2011

Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 08/07/2011 - 09:55 Print sales across the book market have dropped by 3% in the first six months of 2011, compared to the same period last year, with Jamie Oliver the bestselling author over the period, ahead of Julia... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Recession to blame for closure of Scottish indie

Written By: Lisa Campbell Publication Date: Wed, 06/07/2011 - 07:53 An independent bookshop in the Scottish Borders has said it will close, blaming the recession and the strain on customers’ incomes. Latimer Books in Kelso, Scottish Borders, will shut up shop at the end of August after... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Study Says Tablet, E-Reader Users Haven’t Given Up Print

Men more likely to own tablets, women more likely to own e-readers according to GfK MRI. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Call for more indies to sign up for IBW

Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 08:37 A London indie has called for more retailers to sign up to Independent Booksellers Week next year to help increase publicity for the event. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Media Decoder: Using E-Books to Sell More Print Versions

The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times

[ The New York Times | 2011-06-27 00:00:00 UTC ]
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Social enterprise group buys Garforth indie

Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 09:14 A social enterprise group has bought a struggling bookshop in a bid to support community spirit and help prevent loneliness. The Baraka Foundation runs two coffee shops and recently bought Garforth Bookshop in Garforth, near... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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For a Regional Magazine, Print is Still the Main Source of Income

When you read the literature of journalism these days you might think that you must hurry to carve out your place in the digital world. That may be so for newspapers, but it is not so for magazines, particularly not for regional magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Will the 'First Printing' Become a 20th-Century Relic?

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[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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Agent Peter Cox offers 'impartial' review of author contracts

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[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Gardners' Hive launches with 350 indies on board

Written By: Lisa Campbell Publication Date: Wed, 01/06/2011 - 14:45 Consumer-facing books website Hive has launched today (1st June), with around 350 independent bookshops signed up as members. The site, which can be visited at http://www.hive.co.uk, went live just hours ago in a soft launch... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

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[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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Edinburgh indie proposes World Book Night alternative

Written By: Lisa Campbell Publication Date: Tue, 31/05/2011 - 16:21 An Edinburgh independent has proposed an alternative to World Book Night next year, where readers buy tickets to attend book swap events across the country. Vanessa Robertson, co-owner of the Edinburgh Bookshop, said she has... Continue reading at The Bookseller

[ The Bookseller | 2011-05-31 00:00:00 UTC ]
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Bloomsbury launches new digital imprint for out of print titles

Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:57 Bloomsbury will bring 500 out of print titles by the likes of Alan Clark, Edith Sitwell and Bernice Rubens back into the market as digital editions this autumn with the launch of a new imprint. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Chief Brand Officer Andy Sareyan Parts Ways with Meredith

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[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and... Continue reading at AdWeek

[ AdWeek | 2011-05-24 00:00:00 UTC ]
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E-Book Sales Pass Print on Amazon

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