BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg Coleman said in the memo that as an IAB board member, Harris will represent the millennial-targeted publisher and promote its social advertising offerings. This marks the first time the digital company will hold a seat within the advertising organization. BuzzFeed is only the third blog-born publication—after Slate and BlogHer—to join IAB's top ranks, begging the question: How far behind will other hot online publications such as Vice and Vox be? Altimeter Group analyst Rebecca Lieb said BuzzFeed's inclusion on the board shows what a force it's become. It's one of the leaders in native advertising, a type of content that 100 percent of Online Publishers Association members have delved into. As IAB pushes to add more publishers alongside its traditional stable of tech companies and ad platforms, BuzzFeed needs to be on the list, Lieb said. "It's part of a natural progression. BuzzFeed has grown to be a digital publishing presence. This is recognition of that, not a legitimization," she said. Harris, who was BuzzFeed's sixth employee, has worked in various roles in the company including handling human relations at one point and signing its first client, Tosh.O. He was most... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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Aurum has appointed Jessica Axe to the role of publicity director, with Axe moving from PR agency... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Random House chief executive Gail Rebuck and authors including Jacqueline Wilson, A S Byatt and... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Enhanced Editions co-founder Peter Collingridge is to join digital learning library Safari Books... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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The software company announced it will invest $300 million in the bookseller's ebook and college bookstore ventures Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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A series of appointments have been made at Aurum and Frances Lincoln, following the merging of... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Max Porter, currently manager of the Chelsea branch of Daunt Books, is to join Granta... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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If Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster thought they only had to contend with a federal ebook lawsuit in the US, they'd better think again. Australia's Competition and Consumer commission is inviting local businesses to raise formal concerns as it weighs... Continue reading at Engadget
[ Engadget | 2012-04-12 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Australia and India have joined the UK and the US as world leaders in ebook adoption rates,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-28 00:00:00 UTC ]
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Barrington Stoke is the latest publisher to enter the early reader market. Its new series,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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Former director of Interead Phil Wood has been appointed to the new role of Kobo’s country... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include... Continue reading at AdWeek
[ AdWeek | 2012-03-06 00:00:00 UTC ]
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Half a million children in 21 countries are joining top children's authors in events to celebrate World Book Day. Continue reading at BBC News
[ BBC News | 2012-03-01 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director. Continue reading at Media Week
[ Media Week | 2012-02-10 00:00:00 UTC ]
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