BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg Coleman said in the memo that as an IAB board member, Harris will represent the millennial-targeted publisher and promote its social advertising offerings. This marks the first time the digital company will hold a seat within the advertising organization. BuzzFeed is only the third blog-born publication—after Slate and BlogHer—to join IAB's top ranks, begging the question: How far behind will other hot online publications such as Vice and Vox be? Altimeter Group analyst Rebecca Lieb said BuzzFeed's inclusion on the board shows what a force it's become. It's one of the leaders in native advertising, a type of content that 100 percent of Online Publishers Association members have delved into. As IAB pushes to add more publishers alongside its traditional stable of tech companies and ad platforms, BuzzFeed needs to be on the list, Lieb said. "It's part of a natural progression. BuzzFeed has grown to be a digital publishing presence. This is recognition of that, not a legitimization," she said. Harris, who was BuzzFeed's sixth employee, has worked in various roles in the company including handling human relations at one point and signing its first client, Tosh.O. He was most... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 19/09/2011 - 14:24 A Game of Thrones author George RR Martin has become the latest author to sell one million copies of his books for the Amazon Kindle. Martin joins Stieg Larsson, James Patterson, Nora Roberts, Charlaine Harris, Lee Child,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 13/09/2011 - 08:00 Irish publisher New Island has appointed Eoin Purcell as the companys commissioning editor. Purcell is editor and founder of Irish Publishing News and has previously worked for Mercier Press and The History Press Ireland. He... Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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Martha Stewart Living Omnimedia names Ken West as its new chief financial officer. West replaces Kelly Turner, who left the company in January. MSLOs new addition comes from Marvel Entertainment, an American entertainment company where he held the executive vice president and chief financial... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Written By: Benedicte Page and Charlotte Williams Publication Date: Tue, 06/09/2011 - 15:31 Rebecca McNally, fiction publishing director at Macmillan Childrens Books, is to join Bloomsbury, taking the role of publishing director and international editor-in-chief for children's books. She... Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Written By: Benedicte Page and Charlotte Williams Publication Date: Tue, 06/09/2011 - 15:31 Rebecca McNally, fiction publishing director at Macmillan Childrens Books, is to join Bloomsbury, taking the role of publishing director and international editor-in-chief for children's books. She... Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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The Newsweek Daily Beast Co. has named Gary Starr as its new CFO. Starr will replace Jennie Tse Wang, who is departing from the company, according to Adweek. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Fri, 02/09/2011 - 07:50 Twenty French online-only book publishers and other digital providers have joined forces for the first time to launch the new literary season. The site larentreelitteraire.org was unveiled this week and will stay live until... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 18/08/2011 - 11:50 Children's publisher Walker Books has become the latest to sign up to the iBookstore, with books by the likes of Anthony Horowitz, Cassandra Clare and Patrick Ness on sale. Paul Rhodes, head of digital at Walker Books, said:... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 10/08/2011 - 11:23 Cornerstone deputy marketing director Adam Humphrey has been appointed as marketing director for HarperFiction, Voyager and Blue Door. An exact start date is to be confirmed but Humphrey will begin work in the autumn. He has... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 10:17 Simon & Schuster senior commissioning editor Francesca Main is leaving the publisher to become editorial director at Picador. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 09:24 Quercus has become the latest publisher to join the iBookstore, making the likes of Stieg Larsson's Millennium Trilogy available for iPad and iPhone. The publisher does not yet seem to have implemented full agency pricing. On... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 09:27 Author Philip Pullman has joined the fight to save the six Brent libraries threatened by closure, following Zadie Smith and Alan Bennett in taking part in a fund-raising event for the campaign. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 06/07/2011 - 07:32 La Martinière is the latest French publisher to sign up to sell ebooks through Apples iBookstore. About 150 La Martinière and Seuil titles are available so far, with another 300 expected to follow by the end of the summer,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Publication Date: Wed, 06/07/2011 - 16:01 Robin Harvie is to join Aurum Press from Fourth Estate. Currently non-fiction commissioning editor and digital editor at Fourth Estate, Harvie has been appointed senior commissioning editor and digital publisher at the independent, and will start at the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Robert Newman is now creative director with Readers Digest; he served as a consulting creative director with RD since December. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Sony partners with Harry Potter author J.K. Rowling to fashion an interactive online site with games and exclusive audio and ebooks. Continue reading at PC World
[ PC World | 2011-06-23 00:00:00 UTC ]
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