BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg Coleman said in the memo that as an IAB board member, Harris will represent the millennial-targeted publisher and promote its social advertising offerings. This marks the first time the digital company will hold a seat within the advertising organization. BuzzFeed is only the third blog-born publication—after Slate and BlogHer—to join IAB's top ranks, begging the question: How far behind will other hot online publications such as Vice and Vox be? Altimeter Group analyst Rebecca Lieb said BuzzFeed's inclusion on the board shows what a force it's become. It's one of the leaders in native advertising, a type of content that 100 percent of Online Publishers Association members have delved into. As IAB pushes to add more publishers alongside its traditional stable of tech companies and ad platforms, BuzzFeed needs to be on the list, Lieb said. "It's part of a natural progression. BuzzFeed has grown to be a digital publishing presence. This is recognition of that, not a legitimization," she said. Harris, who was BuzzFeed's sixth employee, has worked in various roles in the company including handling human relations at one point and signing its first client, Tosh.O. He was most... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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The government’s panel on ebook lending has gained a new member, with the addition of... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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Waterstone's range manager Sarah Clarke, Ron Johns of Mabrecon Books (pictured) and Foyle... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Emma Matthewson is joining Hot Key Books as editor-at-large, moving from her role as editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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#advertising sales
Barnes & Noble has announced Dixons as another British retail partner to sell Nook devices.... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Egmont has appointed Stephanie Gauld, the former head of Disney Online Studios, to the newly... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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#digital publisher
Eight new publishers have joined CourseSmart's European ebook rental platform as the company... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Edinburgh University Press and Boydell & Brewer have joined Cambridge University Press'... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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#boydell brewer
Sony and Amazon’s 20p ebook offer shows no sign of coming to an end, with a Faber novel... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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The virtual world for picture books, Magic Town, has gained a new resident with the addition of... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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Random House UK has joined Bloomsbury's Public Library Online, with titles available on the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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Orchard Books has appointed Kate Burns to the role of publisher for picture books, gift and... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Random House India has appointed Caroline Newbury, formerly deputy publicity director at Ebury,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Bestselling authors Jeffrey Archer and David Baldacci are the latest to be given the 20p... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Headline Publishing Group has appointed Simon Thorogood to the role of non-fiction publisher,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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#join headline
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More retailers than ever before are taking part in Independent Booksellers Week (starting... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Catherine Bell is to join Scholastic as co-managing director and head of publishing, marketing... Continue reading at The Bookseller
[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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E-textbook and digital course material provider CourseSmart has appointed Emily Lawrence to its... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek
[ AdWeek | 2012-06-04 00:00:00 UTC ]
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