BuzzFeed to Join IAB's Advertising Elite

BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg Coleman said in the memo that as an IAB board member, Harris will represent the millennial-targeted publisher and promote its social advertising offerings. This marks the first time the digital company will hold a seat within the advertising organization. BuzzFeed is only the third blog-born publication—after Slate and BlogHer—to join IAB's top ranks, begging the question: How far behind will other hot online publications such as Vice and Vox be? Altimeter Group analyst Rebecca Lieb said BuzzFeed's inclusion on the board shows what a force it's become. It's one of the leaders in native advertising, a type of content that 100 percent of Online Publishers Association members have delved into. As IAB pushes to add more publishers alongside its traditional stable of tech companies and ad platforms, BuzzFeed needs to be on the list, Lieb said. "It's part of a natural progression. BuzzFeed has grown to be a digital publishing presence. This is recognition of that, not a legitimization," she said. Harris, who was BuzzFeed's sixth employee, has worked in various roles in the company including handling human relations at one point and signing its first client, Tosh.O. He was most... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-21 00:00:00 UTC ]
News tagged with: #native advertising #tech companies #ad platforms #business operations

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The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

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[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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Hearst appoints Prima publisher as Seaton joins Immediate

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[ Media Week | 2012-02-13 00:00:00 UTC ]
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Tess Macleod Smith joins Net-a-Porter

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[ Media Week | 2012-02-10 00:00:00 UTC ]
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ABA joins Amazon boycott

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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Publishing Vet Paul Conley Joins MyBankTracker.com as Editorial Director

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BuzzFeed to Join IAB's Advertising Elite

Other Publishing stories related to: 'BuzzFeed to Join IAB's Advertising Elite'

The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Hearst appoints Prima publisher as Seaton joins Immediate

Tess Macleod Smith joins Net-a-Porter

ABA joins Amazon boycott

Publishing Vet Paul Conley Joins MyBankTracker.com as Editorial Director

Indigo and Books-a-Million join boycott of Amazon print titles

Scott joins Oneworld

McDevitt joins Jenny Brown Associates

Round joins HC as associate publisher

Mosse and Armitstead join The Literary Conference

Germany joins World Book Night

Faber's Ellis to join Literary Platform

Hey joins S&S as senior commissioning editor

Haines joins Penguin Children's in new media role

Watson joins 10 'unputownables' for TV Book Club

Watson joins 10 'unputdownables' for TV Book Club

MP joins BA in calling for earlier response to Portas review

Kinsella joins Oswald in withdrawing from T S Eliot Award

Miller and Matar join English PEN Board

Page joins Skillset board