The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek
[ AdWeek | 2019-07-23 18:14:43 UTC ]
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This week we're loaded with new stuff to watch on streaming, including Katee Sackhoff in a new non-Battlestar Galactica science fiction series, Another Life. Also new on Netflix this week is The Great Hack, a documentary focusing on the Cambridge Ana... Continue reading at Engadget
[ Engadget | 2019-07-23 02:28:00 UTC ]
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Welbeck Publishing Group has announced net sales were up for 2018 by 29% at Mortimer Books, the company it acquired when it took on Carlton this year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 18:46:43 UTC ]
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Helen Monks Takhar’s debut thriller about a millennial ‘snowflake’ intern pitted against an older editor, Precious You (HQ), is to be turned into a TV show. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 15:41:19 UTC ]
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‘Those People,’ by Louise Candlish is a delicious thriller about nastiness in a posh London suburb Continue reading at The Washington Post
[ The Washington Post | 2019-07-19 14:00:00 UTC ]
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Court cases, rule-breaking, and more, picked by Cecelia Watson, author of 'Semicolon: The Past, Present, and Future of a Misunderstood Mark.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Ahead of Robert Mueller's testimony next week, the DPLA issues an upgraded free e-book edition of the Mueller Report; for a seventh straight year, digital audio sales show robust sales growth; and, the Little Free Library project hires a new executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Croatia’s largest news publisher was an old-school newspaper organisation where “mad men” pulled all the decision strings, relying on “senior Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-18 18:30:52 UTC ]
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The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at AdWeek
[ AdWeek | 2019-07-18 16:04:09 UTC ]
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Stevens’s “The Making of a Justice” is both a personal memoir and a meditation on the law. Continue reading at The New York Times
[ The New York Times | 2019-07-17 13:32:04 UTC ]
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Publishers’ sales of audiobooks rose 24.5% in 2018 over 2019, reaching $940 million, according to the recent sales survey sponsored by the Audio Publishers Association. Digital audio accounted for 91% of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-17 04:00:00 UTC ]
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Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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The new annual sales survey from the APA shows audiobooks holding its market lead for growth in formats, with listening in cars on the upswing in 2018. The post Audio Publishers Association Survey: Nearly $1 Billion in 2018 Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-16 17:07:26 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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At a loss for your next book club? Check out these 19 book club ideas you and your friends will love, from "back to school" to "trophy life" and beyond. Continue reading at Book Riot
[ Book Riot | 2019-07-11 10:39:16 UTC ]
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No surreal elements disrupt the grim progress of this follow-up to “The Underground Railroad.” Continue reading at The Washington Post
[ The Washington Post | 2019-07-09 16:10:36 UTC ]
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Collins Learning India m.d. Chaitali Moitra has left the company and will not be directly replaced. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 17:11:45 UTC ]
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Looking forward to the summer 2019 anime season? Why don't you check out the manga and light novel series that inspired these new shows! Continue reading at Book Riot
[ Book Riot | 2019-07-03 10:42:39 UTC ]
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We’ve put together a short list of classic manga series inspired by the game of baseball as played and as celebrated in Japan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-03 04:00:00 UTC ]
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The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-02 20:18:24 UTC ]
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