The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Christi Daugherty’s YA thriller series Night School (Little, Brown) has been optioned for TV by the Intellectual Property Group. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 15:06:18 UTC ]
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Books are important to the texture of everyday life in Orange Is the New Black, which is based on a memoir ... Continue reading at Book Riot
[ Book Riot | 2019-08-04 10:31:09 UTC ]
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Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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The mixed bag of books labeled mind-body-spirit is filled with an array of categories and subjects—including self-help titles on topics such as alternative health, positive psychology, mindfulness and meditation, and yoga, as well as occult and esoteric topics such as crystals, astrology,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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James Gould-Bourn’s debut novel Keeping Mum (Trapeze) has been optioned for a TV series by triple Emmy-winners Lime Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 04:13:19 UTC ]
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I was having coffee with a young writer who was starting out in the TV business and wanted advice. I could tell she was new by her hopefulness, good skin, and full head of hair. She asked me about my writing process. I told her I don’t have a “process.” I more. . .spend most […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-30 08:47:17 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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In these novels, the idyllic images of life on the road are replaced by something more sinister. Continue reading at The Washington Post
[ The Washington Post | 2019-07-24 15:55:08 UTC ]
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During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek
[ AdWeek | 2019-07-23 18:14:43 UTC ]
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This week we're loaded with new stuff to watch on streaming, including Katee Sackhoff in a new non-Battlestar Galactica science fiction series, Another Life. Also new on Netflix this week is The Great Hack, a documentary focusing on the Cambridge Ana... Continue reading at Engadget
[ Engadget | 2019-07-23 02:28:00 UTC ]
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Welbeck Publishing Group has announced net sales were up for 2018 by 29% at Mortimer Books, the company it acquired when it took on Carlton this year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 18:46:43 UTC ]
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Helen Monks Takhar’s debut thriller about a millennial ‘snowflake’ intern pitted against an older editor, Precious You (HQ), is to be turned into a TV show. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 15:41:19 UTC ]
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‘Those People,’ by Louise Candlish is a delicious thriller about nastiness in a posh London suburb Continue reading at The Washington Post
[ The Washington Post | 2019-07-19 14:00:00 UTC ]
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Court cases, rule-breaking, and more, picked by Cecelia Watson, author of 'Semicolon: The Past, Present, and Future of a Misunderstood Mark.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Ahead of Robert Mueller's testimony next week, the DPLA issues an upgraded free e-book edition of the Mueller Report; for a seventh straight year, digital audio sales show robust sales growth; and, the Little Free Library project hires a new executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Croatia’s largest news publisher was an old-school newspaper organisation where “mad men” pulled all the decision strings, relying on “senior Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-18 18:30:52 UTC ]
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The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at AdWeek
[ AdWeek | 2019-07-18 16:04:09 UTC ]
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Stevens’s “The Making of a Justice” is both a personal memoir and a meditation on the law. Continue reading at The New York Times
[ The New York Times | 2019-07-17 13:32:04 UTC ]
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Publishers’ sales of audiobooks rose 24.5% in 2018 over 2019, reaching $940 million, according to the recent sales survey sponsored by the Audio Publishers Association. Digital audio accounted for 91% of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-17 04:00:00 UTC ]
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