The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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A young writer discovers her grandmother’s literary secret. The post Translation and the Family of Things appeared first on Guernica. Continue reading at Guernica
[ Guernica | 2019-10-29 12:00:48 UTC ]
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Duolingo's library of interactive short stories is finally available for mobile, particularly for iPhones. The language-learning portal's Stories feature, which offers over 100 fully voiced bite-sized stories designed to test your reading and listeni... Continue reading at Engadget
[ Engadget | 2019-10-29 11:00:00 UTC ]
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“Little Weirds,” a new collection by the actress and comedian, isn’t the funny memoir you might have expected. Continue reading at The New York Times
[ The New York Times | 2019-10-25 09:00:27 UTC ]
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Are you interested in checking out some manga that inspired shows from the 2019 fall anime season? We've gathered them in one convenient list! Continue reading at Book Riot
[ Book Riot | 2019-10-24 10:42:41 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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‘Please Don’t Eat Me,’ ‘The Poison Eaters,’ ‘Fight for the Forest’ and ‘Look Both Ways’ Continue reading at The Washington Post
[ The Washington Post | 2019-10-21 23:13:39 UTC ]
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In his latest book, Michael S. Heiser illustrates how the popular science fiction series can teach us about the Bible and God’s love for humanity. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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"Newsnight" broadcaster Emily Maitlis' book Airhead: The Imperfect Art of Making News (Michael Joseph) will be adapted into a TV series to give viewers a glimpse of “what making news is really like.” Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 09:50:10 UTC ]
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The number of books self-published in the U.S.in 2018 jumped 40% over 2017, according to Bowker’s annual survey of the self-publishing market. More than 1.6 million books were self-published last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
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This week YouTube kicks off its book club series with a Malcolm Gladwell roundtable interview on Booktube. The MLB playoffs continue, and Netflix has a slew of new series. Movie fans can stream Hobbs & Shaw or snag Scarface in 4K on Ultra HD Blu-... Continue reading at Engadget
[ Engadget | 2019-10-15 02:05:00 UTC ]
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As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Polish author Olga Tokarczuk has won the 2018 Nobel Prize in Literature, and Austrian author Peter Handke has won the 2019 Nobel Prize in Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-10 04:00:00 UTC ]
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Frankfurt 2021 Guest of Honor Spain roklls out €230,000 (US$252,383) in translation funding this week, and the German Book Prize announces live streaming. The post Frankfurt Notes: Spain’s New Translation Funds; Germany’s Book Prize Broadcasts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-09 09:12:49 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News
[ ABC News | 2019-10-08 21:42:01 UTC ]
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Libraries are awesome, don't you agree? Looking up library services, beyond the books, here are seven cool library initiatives I found and love. Continue reading at Book Riot
[ Book Riot | 2019-10-08 10:36:16 UTC ]
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Pearson’s chief strategy officer Jonathan Chocqueel-Mangan will give insights into the publisher’s new digital-first textbook policy at FutureBook Live 2019, The Bookseller’s publishing conference. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 10:26:44 UTC ]
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After reading and loving Crystal Hana Kim’s debut novel, If You Leave Me, it was a great joy to team up with her for a joint paperback celebration. This conversation took place at the lovely Books Are Magic in early September. We talked about what it feels like to be a year out from publication, […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-07 08:49:33 UTC ]
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