The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
News tagged with:
#give rise
#william goldman
Ridley Scott's production company Scott Free has triumphed in a three-way auction to win the film and television rights for I Alone Survive (Hodder and Stoughton) by début author Bethany Clift. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 19:12:41 UTC ]
More news stories like this |
The debate around Jeanine Cummins’ controversial novel American Dirt will continue on March 6th when a new episode of Oprah’s Book Club airs at midnight (ET) on Apple TV+. The two-part episode centers on the Oprah Book Club selection that stirred one of the most vociferous discussions about race... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 17:53:35 UTC ]
More news stories like this | News stories tagged with:
#jeanine cummins
#apple tv+
#literary world
#book club
Oprah Winfrey's interview with Jeanine Cummins, the embattled author or 'American Dirt,' which was criticized by Latinx activists for containing stereotypical depictions of Mexican immigrants, will air on March 6 at midnight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#american dirt
#oprah winfrey
#jeanine cummins
#stereotypical depictions
The first hour of the day in a children’s bookstore is chock full of challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-04 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten things
#chock full
#bookstore
The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company
[ Fast Company | 2020-02-26 07:00:23 UTC ]
More news stories like this | News stories tagged with:
#world today
#political campaign
#digital media
Here are six narrators, who, as of this writing, have each recorded less than five audiobooks. This reader can't wait to listen to them again. Continue reading at Book Riot
[ Book Riot | 2020-02-17 11:32:05 UTC ]
More news stories like this | News stories tagged with:
#audiobook
Nearly five months after News Corp announced it was launching a product billed as a “generous aggregation” of news and the antidote to Google News' monopolistic position, the company debuted Knewz.com on January 29. Its launch didn’t generate much consumer-side buzz, despite it having an... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-13 17:20:50 UTC ]
More news stories like this | News stories tagged with:
#exclusive content
#publisher partnerships
#distribution channel
#select number
#news corp
These days, it seems like every book that gets even the barest amount of hype gets snapped up by a production company in the first month of its publication, but that doesn’t necessarily mean those are the books whose adaptations get made. 2020 starts out with a whole host of movies adapted from... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-16 09:50:47 UTC ]
More news stories like this | News stories tagged with:
#production company
#books written
Suranne Jones will produce and star in an adaptation of five-time boxing champion Jane Crouch’s memoir The Final Round (Pitch). Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 13:45:31 UTC ]
More news stories like this | News stories tagged with:
#memoir optioned
#suranne jones
#memoir
Janice Hadlow's début novel, The Other Bennet Sister, has been optioned for TV by Bad Wolf. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 22:44:25 UTC ]
More news stories like this | News stories tagged with:
#bad wolf
As FX expands to a streaming platform this year, with FX on Hulu, the network is making sure its most popular series will continue to be a mainstay on its linear channel for the next three years. FX has given a three-season renewal to American Horror Story, its anthology horror series from Ryan... Continue reading at AdWeek
[ AdWeek | 2020-01-09 17:00:29 UTC ]
More news stories like this | News stories tagged with:
#ryan murphy
#streaming platform
#popular series
#anthology
Headline is going big on its marketing and PR campaign to launch American Dirt in the UK, with widespread review coverage and "major statement advertising" in the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 16:08:36 UTC ]
More news stories like this | News stories tagged with:
#pr campaign
Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
More news stories like this | News stories tagged with:
#company today
#beta version
#nielsen
Since Boxing Day, as bushfires raged across Victoria, New South Wales and South Australia, the ABC has handled more than Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-06 15:52:50 UTC ]
More news stories like this | News stories tagged with:
#boxing day
#south wales
#news corp
Like food? Like comics? Turns out you can combine the two and create a comic cookbook that's a lot like the old Food Network shows. Warning: don't go in hungry. Continue reading at Book Riot
[ Book Riot | 2020-01-06 11:34:10 UTC ]
More news stories like this | News stories tagged with:
#cookbook
“We haven’t talked about it, so I’ll see what happens when I see her,” Wang told the audience. Continue reading at Slate
[ Slate | 2020-01-06 00:00:34 UTC ]
More news stories like this | News stories tagged with:
#lulu wang
#lulu
Notable deals this week include a major acquisition for MIT Press, a first-person tale of survival on the high seas, and a YA novel that HarperTeen won at auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#notable deals
#major acquisition
#mit press
#high seas
#ya novel
A bookseller’s reflections on the trends and challenges of the 2019 holiday selling season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-30 13:00:33 UTC ]
More news stories like this |
One night, when he was seven or eight, she read her son a story from a book called These Bad Things. It was surprisingly scary, and she knew she should stop, but they were so far in. She wanted to see how it ended. The post These Bad Things appeared first on Guernica. Continue reading at Guernica
[ Guernica | 2019-12-23 19:30:20 UTC ]
More news stories like this | News stories tagged with:
#bad things
What is it like to be paid to be part of someone’s family? Kiley Reid’s début explores the uneasy nature of "transactional relationships". Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 14:27:08 UTC ]
More news stories like this | News stories tagged with:
#kiley reid