The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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It’s time to stop talking about writing and write. The best-selling author of “Prep” and “Rodham” offers a plan. Continue reading at The New York Times
[ The New York Times | 2020-07-18 14:00:06 UTC ]
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Vox Media has confirmed what CNBC reported earlier this week, that it is indeed about to undergo a round of layoffs that will eliminate 72 positions, which accounts for 6% of its total staff of 1,200. In a letter to staff, CEO Jim Bankoff, broke the difficult news to his employees candidly,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-16 14:53:51 UTC ]
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An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
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Yellow Kite has pre-empted journalist Erin Zammett Ruddy's The Little Book of Life Skills, billed as "an expert guide to getting your life in order". Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 11:44:31 UTC ]
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2020 continues to be a trying and complicated year. This statement goes beyond the boundaries of publishing and speaks to the totality of our society and economy. But as publishers, we all play an important role in informing, entertaining and serving our communities, regardless of social,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-09 15:53:18 UTC ]
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Sky has announced it is commissioning a new children’s series based on The Brilliant World of Tom Gates (Scholastic) by Liz Pichon. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 03:18:16 UTC ]
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Armchair detectives, get ready for a voyage around the world. You don't need to pack a bag--just pick up these audiobook mysteries and get sleuthing. Continue reading at Book Riot
[ Book Riot | 2020-07-07 10:31:58 UTC ]
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Baby Cow Productions has optioned Olivia Potts’ memoir A Half Baked Idea (Fig Tree, 2019), for TV. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 15:05:58 UTC ]
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Läckberg has been dubbed “the Swedish Agatha Christie” — but Christie never wrote sex scenes like this. Continue reading at The Washington Post
[ The Washington Post | 2020-07-06 12:00:00 UTC ]
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A look at how people have engaged with “Huck Finn” and “Uncle Tom’s Cabin” over time offers a snapshot of who we were and are. Continue reading at The Washington Post
[ The Washington Post | 2020-07-03 10:00:00 UTC ]
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Holt takes two from activist and YA author Kimberly Jones, Thomas & Mercer buys a standalone thriller from Tess Gerritsen and Gary Braver, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Unnamed Press will donate 50% of the preorder proceeds from 'The Happy Broadcast' to help fund legal and healthcare services for LGBTQ refugees at the border. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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Comedian Njambi McGrath’s memoir Through the Leopard’s Gaze (Jacaranda) has been optioned by production company Expectation. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 14:48:59 UTC ]
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‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian
[ The Guardian | 2020-06-26 13:30:13 UTC ]
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If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
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Give the little ones some tools to better understand this unprecedented event with these free children's books about coronavirus. Continue reading at Book Riot
[ Book Riot | 2020-06-24 10:37:25 UTC ]
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Give the little ones some tools to better understand this unprecedented event with these free children's books about coronavirus. Continue reading at Book Riot
[ Book Riot | 2020-06-24 10:37:25 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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