The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
News tagged with:
#give rise
#william goldman
At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-01 08:49:36 UTC ]
More news stories like this | News stories tagged with:
#frightening time
#good book
Booksellers are finding that the format is drawing big audiences—albeit with varying degrees of sales success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big thing
#varying degrees
#sales success
But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The International Publishers Association's African Publishing Innovation Fund with Dubai Cares is preparing a pandemic-year round of new bursaries. The post IPA and Dubai Cares Announce Aid for African Remote Learning Efforts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 14:40:20 UTC ]
More news stories like this | News stories tagged with:
#post ipa
#dubai cares
#publishers association's
Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek
[ AdWeek | 2020-04-28 12:05:23 UTC ]
More news stories like this | News stories tagged with:
#nielsen found
#largely driven
#coronavirus pandemic
#nielsen
In “Camino Winds,” a bookstore owner and two other characters team up to solve a murder and the mystery behind it. Continue reading at The New York Times
[ The New York Times | 2020-04-28 01:32:18 UTC ]
More news stories like this | News stories tagged with:
#camino island
#bookstore owner
#bookstore
Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:14:48 UTC ]
More news stories like this | News stories tagged with:
#original vision
Emily St. John Mandel chronicles a global pandemic and financial crisis in her novels, 'Station Eleven' and 'The Glass Hotel.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-23 22:16:10 UTC ]
More news stories like this | News stories tagged with:
#station eleven
#emily st
#global pandemic
#financial crisis
#glass hotel
#times book
The best-selling author debuts ‘Seat at the Table’ tonight with guest Alexandria Ocasio-Cortez amid the looming threat of media layoffs. When author Anand Giridharadas started talking with Vice TV in early March about hosting a new primetime show that would riff on current events, he knew he... Continue reading at Fast Company
[ Fast Company | 2020-04-22 07:00:32 UTC ]
More news stories like this | News stories tagged with:
#vice tv
#media layoffs
#early march
#current events
#regular presence
#best-selling author
Our relationships with characters from books and screen – called parasocial relationships – serve many of the same functions as our friendships with real people, minus the infection risks. Continue reading at The Conversation
[ The Conversation | 2020-04-21 03:11:35 UTC ]
More news stories like this | News stories tagged with:
#harry potter
It’s not a particularly hopeful time for literally anyone right now (unless maybe you’re getting a $1.7 million tax break?) but that doesn’t mean we should stop trying to help people whenever we can. I’m getting pretty tired of washing my clothes in the bathtub and have been sorely tempted to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 15:09:39 UTC ]
More news stories like this | News stories tagged with:
#support booksellers
#bookstore
The anthology “Burn It Down!,” edited by Breanne Fahs, collects manifestos from a range of perspectives and voices. Continue reading at The New York Times
[ The New York Times | 2020-04-15 09:00:01 UTC ]
More news stories like this | News stories tagged with:
#anthology
An interview with Lulu Miller, co-founder of the podcast Invisibilia, whose new book "Why Fish Don't Exist" could not be better timed. Continue reading at HuffPost
[ HuffPost | 2020-04-11 10:00:15 UTC ]
More news stories like this | News stories tagged with:
#lulu miller
#lulu
While schools are closed nationwide due to the pandemic, educational companies and publishers are rushing to offer digital resources for educators and families. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational companies
Are you into shoujo manga? Romance, sparkles, first loves and kisses? These 2020 romance manga will enchant you this year! Continue reading at Book Riot
[ Book Riot | 2020-04-08 10:35:35 UTC ]
More news stories like this | News stories tagged with:
#manga
Oxford University Press (OUP) has made many of its flagship educational and home learning resources available for free, in order to support teachers, parents and learners affected by the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 06:50:42 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
#oxford university press
We're giving away a $250 gift card to Barnes and Noble. To enter, just sign up for our Giveaways newsletter ... Continue reading at Book Riot
[ Book Riot | 2020-04-07 10:32:14 UTC ]
More news stories like this |
TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday
[ Digiday | 2020-04-06 20:23:15 UTC ]
More news stories like this | News stories tagged with:
#digital content
On the debut episode of Personal Space: The Memoir Show, Sari Botton talks to Sue William Silverman about her seventh book, How to Survive Death and Other Inconveniences, a memoir in essays published by the University of Nebraska Press on March 1st. In the book, Silverman explores her... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-03 18:00:03 UTC ]
More news stories like this | News stories tagged with:
#memoir show
#personal space
#essays published
#nebraska press
#march 1st
#memoir
Among the big books that sold this week are a memoir by actor Billy Dee Williams and Elizabeth George’s 21st Inspector Lynley mystery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#big books
#elizabeth george
#memoir